The University of Cincinnati will air a television commercial titled "Faster, Higher, Stronger" on WLWT-TV (Channel 5) during the upcoming Olympic Games from July 27 to Aug. 12. The commercial is designed to attract prospective students and to build awareness of the diverse opportunities available to UC students.
Developed from video provided by UC Creative Services, UC Athletics, the Provost's Office, the UCit Presentation Technology Group, and WLWT-TV, the commercial will air 24 times during the Games. It is estimated the UC commercial will be seen by more than one million adults.
"Associating a world-class university with world-class athletes and a world-class event is a wonderful opportunity for UC," said Greg Vehr, vice president for Governmental Relations and University Communications. "The diversity of academic, research and athletics opportunities, combined with the excitement of UC's world-renowned campus, makes advertising during the Olympic Games a natural."