The Inside Story on UC's New Advertising Campaign

Dear Colleague,

Every year, UC makes a huge impact on the greater Cincinnati region -- and the world beyond. Through our graduates, our groundbreaking research and scholarship, our commitment to community -- through you!-- we make the Tri-State a better, more vibrant place to live.

But as you, our faculty and staff, have often pointed out, not enough people know the UC story. (Or should I say stories -- we have hundreds to tell.) Our new ad campaign will celebrate the lasting contributions made by the extraordinary people at UC.

Over time, the campaign and related marketing programs will help us realize two goals: to grow the university's reputation so it is equal to our quality, and to achieve optimal enrollment. With your help, we can build pride and awareness about the amazing things that happen every day at UC. As we say in the campaign, "it's all UC."

Sincerely,

Gregory J. Vehr
Vice President,
Governmental Relations and University Communications