New JCPenney logo designed by UC student
Because corporate logos are cornerstones in developing and sustaining brand identity, companies take their primary marks very seriously. So it’s an enormous compliment to UC that third-year graphic design student Luke Langhus is the creator of the new logo for retail giant JCPenney.
The logo was redesigned to better appeal to younger and online customers. The selection of Langhus’ mark over 200+ other submissions heightens UC’s impact on the company; JCPenney chairman and CEO Mike Ullman is a UC alum and 1993 recipient of the William Howard Taft Medal. “Our new logo reflects the modern retailer we’ve become while continuing to honor our rich legacy,” Ullman said.
Great Living Cincinnatian class carries distinct UC flavor
Of the Cincinnati USA Regional Chamber’s 4-person class of 2011 Great Living Cincinnatians, three pillars of the UC community were among the honorees. Judge Sandra Beckwith and Oscar Robertson are UC alumni, while Dr. John Tew, Jr., is clinical director of UC’s Neuroscience Institute at University Hospital and professor of neurosurgery at the College of Medicine.
Judge Beckwith was the first woman elected to Hamilton County’s Court of Common Pleas, the first female county commissioner, and the first woman to serve on the bench of the U.S. District Court for Ohio’s Southern District. She is known for her compassion and fair-mindedness in upholding the law.
Robertson is revered as perhaps the greatest college basketball player ever, yet the award also focused on his business achievements, character, integrity, groundbreaking work with the NBA Players Association, and community service. He helped transform his university as a student and has had similar impact as an active alumnus.
One of the world’s renowned, accomplished and innovative neurosurgeons, Dr. Tew’s great skill and patient-focused approach have saved thousands of lives while helping to establish UC as a leader in the neurosurgery field.
Read more about the honorees, and watch video tributes and acceptance remarks for each.