High school performing arts standouts are benefiting from a new tool that helps them faithfully demonstrate their talents to prospective colleges while allowing those colleges to make better admissions decisions.
These mutually beneficial developments come courtesy of Acceptd, a company that provides the online platform onto which the students upload videos of their work, and with which colleges can streamline their assessment of the mountains of admissions materials they receive.
Importantly, each successful connection will carry UC’s distinct fingerprints, because Acceptd is the brainchild of a trio of UC young alumni — Derek Brown and Don Hunter, Bus ’07, and Jerry Tsai, A&S ’08 — who conceived, researched, nurtured and sold their idea right on the UC campus.
“Don, Jerry and I have always had a passion for entrepreneurship, the next big idea,” said Brown, Acceptd’s CEO. “We wanted to help students find the right opportunity for them — to hopefully attend the college of their dreams.”
The actual idea was hatched one day while Brown and Hunter were talking in TUC: Use video technology within the college admissions process. They had seen a number of universities starting to accept video essays as part of the admissions process, but this would take it to a new level.
Lindner College of Business professors Tom Dalziel and Bob Dwyer helped Brown and Hunter, each a marketing major with a concentration in entrepreneurship, understand how to prepare business plans and sample business models.
“When an idea is so young, it’s easy to get discouraged, but the support and advice we received in the early stages was absolutely critical and pushed us to continue,” said Brown. “That’s when it became obvious that Acceptd was a product of the ‘UC community.’”
Another part of Acceptd’s corporate DNA is the UC co-op program.