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Passion Drives Success for UC Alumnus

Headshot of Michael Malatin

Graduate revolutionizes hospital-based valet parking, sees success in second venture

The last thing you want to worry about when visiting a hospital is where to park.

University of Cincinnati alumnus Michael Malatin, A&S ’93, knew this when he founded Healthcare Parking Systems of America just four years after his UC graduation. Malatin created the company, which provides valet parking and management services to hospitals nationwide, after his own time spent working in valet parking.

“I worked for a small valet parking company who had one hospital, but didn’t focus on it. They preferred restaurants,” said Malatin. “I thought that was a missed opportunity and decided to start my own valet parking company immediately to focus strictly on that healthcare niche, without any distractions.”

Malatin reportedly used $1,000 of tip money from restaurant jobs to fund the business venture. Healthcare Parking Systems of America now serves more than 285 healthcare facilities across 30 states with annual revenue exceeding $60 million.

Though Malatin has since sold the multi-million dollar company, his second – a service-based staffing and management company for auto dealerships – promises to be just as successful. Pinnacle Automotive, which focuses on improving customer service standards for auto companies, was founded in 2013 and now employs more than 300 brand ambassadors serving 25 dealerships and growing. 

Among its accomplishments include achieving an 8-point increase in customer service index for a Mercedes Benz client, improving a Southeast Toyota dealership from 154th to 9th in regional service and increasing the timeliness of the drop off process for a Hyundai dealer by 10 percent.

Malatin says his success is thanks in-part to UC.

“While at UC I studied Political Science with ambitions to go on to law school. UC allowed me to discover what I wanted to do and find the right niche,” he said. “It allowed me to acquire valuable skills that I use every day in my career to this day.”

Malatin now lives more than 700 miles from his alma mater in Tampa, Florida, but his connection to UC remains strong. In fact, he has managed to maintain many friendships from his time as a student. His advice for current students?

“In college you may think you know what career path you want to pursue, but in the end that may change dramatically. It’s important to be versatile in your skills. Having a great balance of skills is vital as the world becomes more and more competitive,” he said.

“Don’t be afraid to take risks for something you are passionate about. I’m a firm believer that passion drives success, so stay the course and work hard for what you believe in.”