What Can I Do with a Major in...Marketing?

Marketing

Description of Major

This major educates students about the broad and integrated system of activities intended to achieve organizational objectives by providing satisfaction to customers. This is accomplished by conducting market research to provide the right products and quality – in the right assortment, with the right message, at the right place, price and time. The College of Business has focus concentrations instead of majors that are paired with one of eight integral areas.

For more information on studying Marketing: click here

Employment Opportunities

Graduates are prepared for a wide range of positions in business, education, government agencies, and nonprofit organizations. A variety of jobs are available for marketing graduates, including:

Account Representative	Advertising Copywriter
Advertising Professional	Agricultural Consultant
Assistant Buyer	Bank Officer
Brand Manager	Business Manager
Catalog Designer	Circulation Specialist
Claim Adjustor	Copywriter
Credit Analyst	Customer Service Manager
Development Officer	Event Specialist
Hotel/Restaurant Manager	Hotel/Restaurant PR Director
Industrial/Consumer Salesperson	Insurance Agent
Inventory Manager	Loan Officer
Market Research Analyst	Marketing Specialist
Marketing/Sales Manager	Media Analyst
Media Buyer	Media Planner
Merchandising Specialist	Package Designer
Personnel Representative	Pharmaceutical Sales Representative
Product Manager/Specialist	Promotion Services Director
Public Relations Specialist	Real Estate Agent
Retail Buyer	Retail Store Manager
Sales Promoter	Sales Representative
Securities Broker	Securities Sales Agent
Store Controller	Telemarketing Specialist
Trade Show Specialist	Travel Agent

Some positions listed may require education or training beyond an undergraduate degree.

Additional Links

American Marketing Association
            The Chartered Institute of Marketing
            American Advertising Foundation
            Public Relations Society of America
            The Institute for Supply Management
            Marketing Research Association
            Product Development and Management Association
            UC College of Business

This page last updated on June 2, 2006
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Marketing Description of Major

For more information on studying Marketing: click here

Marketing

Description of Major