Description of Major
This major educates students about the broad and integrated system of activities intended to achieve organizational objectives by providing satisfaction to customers. This is accomplished by conducting market research to provide the right products and quality – in the right assortment, with the right message, at the right place, price and time. The College of Business has focus concentrations instead of majors that are paired with one of eight integral areas.
For more information on studying Marketing: click here
Graduates are prepared for a wide range of positions in business, education, government agencies, and nonprofit organizations. A variety of jobs are available for marketing graduates, including: