Career Development CenterCareer Development CenterDivision of Student AffairsUniversity of Cincinnati

Career Development Center

A Major in Marketing


Description of Major

This major educates students about the broad and integrated system of activities intended to achieve organizational objectives by providing satisfaction to customers. This is accomplished by conducting market research to provide the right products and quality – in the right assortment, with the right message, at the right place, price and time. The College of Business has focus concentrations instead of majors that are paired with one of eight integral areas.


For more information on studying Marketing:  click here


Employment Opportunities 

Graduates are prepared for a wide range of positions in business, education, government agencies, and nonprofit organizations. A variety of jobs are available for marketing graduates, including:



Account Representative Advertising Copywriter
Advertising Professional  Agricultural Consultant 
Assistant Buyer  Bank Officer
Brand Manager Business Manager
Catalog Designer  Circulation Specialist 
Claim Adjustor Copywriter 
Credit Analyst Customer Service Manager
Development Officer Event Specialist 
Hotel/Restaurant Manager  Hotel/Restaurant PR Director
Industrial/Consumer Salesperson  Insurance Agent 
Inventory Manager Loan Officer
Market Research Analyst Marketing Specialist
Marketing/Sales Manager Media Analyst
Media Buyer Media Planner
Merchandising Specialist  Package Designer
Personnel Representative  Pharmaceutical Sales Representative
Product Manager/Specialist Promotion Services Director
Public Relations Specialist Real Estate Agent 
Retail Buyer Retail Store Manager
Sales Promoter Sales Representative
Securities Broker Securities Sales Agent 
Store Controller  Telemarketing Specialist
Trade Show Specialist  Travel Agent