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A Major in Marketing
Description of Major
This major educates students about the broad and integrated system of activities intended to achieve organizational objectives by providing satisfaction to customers. This is accomplished by conducting market research to provide the right products and quality – in the right assortment, with the right message, at the right place, price and time. The College of Business has focus concentrations instead of majors that are paired with one of eight integral areas.
For more information on studying Marketing: click here
Employment Opportunities
Graduates are prepared for a wide range of positions in business, education, government agencies, and nonprofit organizations. A variety of jobs are available for marketing graduates, including:
| Account Representative | Advertising Copywriter |
| Advertising Professional | Agricultural Consultant |
| Assistant Buyer | Bank Officer |
| Brand Manager | Business Manager |
| Catalog Designer | Circulation Specialist |
| Claim Adjustor | Copywriter |
| Credit Analyst | Customer Service Manager |
| Development Officer | Event Specialist |
| Hotel/Restaurant Manager | Hotel/Restaurant PR Director |
| Industrial/Consumer Salesperson | Insurance Agent |
| Inventory Manager | Loan Officer |
| Market Research Analyst | Marketing Specialist |
| Marketing/Sales Manager | Media Analyst |
| Media Buyer | Media Planner |
| Merchandising Specialist | Package Designer |
| Personnel Representative | Pharmaceutical Sales Representative |
| Product Manager/Specialist | Promotion Services Director |
| Public Relations Specialist | Real Estate Agent |
| Retail Buyer | Retail Store Manager |
| Sales Promoter | Sales Representative |
| Securities Broker | Securities Sales Agent |
| Store Controller | Telemarketing Specialist |
| Trade Show Specialist | Travel Agent |
Some positions listed may require education or training beyond an undergraduate degree.
Additional Links
American Marketing Association
The Chartered Institute of Marketing
American Advertising Foundation
Public Relations Society of America
The Institute for Supply Management
Marketing Research Association
Product Development and Management Association
UC College of Business