I. WHAT TO LOOK FOR WHEN YOU RESEARCH A COMPANY
A. Information about the company:
- Type of products or services it provides
- Size of company, growth within past 5 years, potential for growth, short term profit
- Other competition within the field
- Organization structure, corporate relationship, private or public owned, present stock price
- Geographical location, location of home office, number of sites, relocation policy
- Future plans for new products, services, etc.
- Company philosophy, personnel policies, etc.
- Opportunities for professional development, training, etc.
B. Information about the position you're seeking:
- Typical career path in your field
- Names of persons in your area within the company
- Name of manager or immediate supervisor in your area of interest
II. WHERE TO FIND INFORMATION
A. The Internet!
- Most companies list general information about their products/services, in addition to information about
various career opportunities.
B. Basic information about U.S. Corporations:
Multi-industry national business directories
The following directories contain lists of thousands of corporations by company name, geographic location,
industry codes, rankings and more!
- Million Dollar Directory (Dunn and Bradstreet)
- Standard & Poor's Register
- Thomas Register of Manufacturers
- Ward's Largest U.S. Corporations
Single industry national business of directories
- Check the availability of particular industry at Main Campus Library Reference Desk.
State Industrial Directories
- Provides information about company products, industry codes, officers, and employees.
- Directories by local Chamber of Commerce and telephone directories.
C. Description of business and financial information:
- 10-K Reports - official business and financial report of company filed yearly with the SEC
- Annual Reports - Information on financial status, products and services, philosophy of company, future
plans and projections. Additional information about employees and company image can be obtained
from reports and pictures.
- Value Line Investment Survey
- Articles from periodicals, professional journals, and trade publications.
D. Other information
- Brand names and the producing company - Trade Names Dictionary and the Thomas Register.
- Detailed profiles on top officers of larger corporations -
Dunn & Bradstreet's Reference Book of Corporate Management,
Standard & Poor's Register of Corporations, Who's Who in Finance and Industry.
- Listings and basic information on American companies with overseas operations -
Directory of American Firms Operating in Foreign Countries, International Directory of Corporate Affiliations,
Business International Index.
III. SOURCES OF INFORMATION
A. Career Resources @ CDC
- Annual reports and binders with company information
- Greater Cincinnati Business & Industry Directory
B. Main Campus Library
- Inquire at Reference Desk for location of resources in Section II.
- Several reference guides compiled by UC library bibliographers have extensive research information -
especially useful is "How to Find Information About Companies"
C. Public Libraries
D. Contact the company and inquire about availability of
annual reports to general public.