Creating the Marketing Plan and managing campaigns for MurphyCatton, Inc. is definitely cool! I direct the marketing activities for the firm, in which it is my duty to build the brand’s image, generate new clients, and increase exposure for the company. What truly motivates me in promoting MurphyCatton however, is that I get to share the amazing abilities and talents the people here have demonstrated in our amazing projects. MurphyCatton is a firm that specializes in designing, producing, and installing museum exhibits; from the giant snake cash wrap at the Cincinnati Zoo Gift Shop, to the life-size pirate ship at the Wilmington Children’s Museum in North Carolina. At MurphyCatton, just walking through the site is an adventure. On any given day, we may be making an enormous tree in the warehouse, designing an interactive dinosaur in the office, and constructing huge ice cream cones in Utah. Every project MurphyCatton earns is remarkably unique from the previous, and everything is specialized and custom; no mundane routine here. One such unique project that MurphyCatton, Inc. completed recently, is the Reading Adventureland Exhibit at the Strong National Children’s Museum of Play in Rochester, New York. MurphyCatton created a totally immersive environment by bringing to life five childhood fables. The experience is like walking through a life-size pop-up book! We designed and produced an interactive Jack and the Beanstalk giant, who was voice-activated and his movements were directed by kids maneuvering levers. MurphyCatton also created a large dragon, a Cinderella pumpkin carriage, and a playhouse castle for the exhibit.Being involved in this creative environment calls on me to be creative in my marketing efforts for the firm. Everyday I am inspired to build on imaginations, while balancing it with professionalism and smart business strategizing.