Electronic Media

  What is Electronic Media?

Electronic media is the study of theoretical and applied aspects of electronic media technologies. Electronic media are the backbone of businesses that deliver entertainment, information and education to a global audiences -- radio, television, satellite, cable, phone, utilities and internet hardware and software providers. The electronic media industries, which are converging and merging at an unprecedented scale, are driven by advancements in digitizing and by ever-improving wired or wireless broadband networks. E-media majors investigate the theoretical underpinnings of both traditional and innovative technologies and engage in producing and marketing content for these various distribution modalities. E-media majors combine theory and practice from various majors across several colleges, in addition to their own core subjects, in order to be prepared to enter a diversified electronic media profession.

  Success Factors

Successful e-media students are a diverse group, but they all demonstrate excellent communication skills, are business savvy and are able to work in teams as well as on their own. They exhibit a facility for languages and love to travel. Their success is based on a broad intellectual base, combined with a concentration in at least one practical and one theoretical aspect of the major.

  Career Possibilities

UC College-Conservatory of Music (CCM) graduates of the electronic media program pursue many different career opportunities. A few examples include: media sales, creative writing, broadcast journalism, producing, directing, operations manager, programmer, software developer, sound recording artist, multimedia designer, on-air talent. A more complete list of career possibilities associated with this major is available on the Career Development Center Web site, www.uc.edu/career.

  Majoring in Electronic Media

The electronic media program is designed to lead the student to a bachelor of fine arts degree in approximately four years. Course work toward the degree encompasses several broad areas:

• General studies provide a strong foundation in the liberal, performing and fine arts.
• Business electives are foundational courses to strengthen the understanding of the business nature of the discipline.
• Concentrated study includes distinct areas of concentration, focusing on electronic media core subjects as well as electives in applied and theoretical areas of the major.
• E-media curriculum objectives prepare students to communicate effectively in the age of telecommunications through diversified pursuits in the humanities, fine and performing arts, and business areas. These objectives are:
  • To provide students with technical and performance skills needed to compete successfully for work at the entry level position;
  • To increase a student’s intellectual faculties through critical and analytical studies of the telecommunication industries;
  • To challenge students to build upon teamwork and to instill in them a desire to perform their best work, which will enable them to advance within their chosen field;
  • To take advantage of internship opportunities to test their career expectations and preparation within actual business/production settings.

Specifically, the Electronic Media Division offers a wide but realistic choice of laboratory experiences, ranging from introductory to high-level production courses in which students test their individual professional goals. They also are challenged to pass a range of lecture and seminar courses, which will give them the critical and analytical skills to evaluate telecommunication industries. E-media students are also guided and supervised to complete internships in a wide range of career fields. These are offered locally, regionally, nationally and internationally. Additional opportunities are available at BearCast and UCast/51, the Electronic Media Division’s online radio and television stations. 

  Minoring in Electronic Media

Due to the highly technical nature of the program, only majors are accepted to engage in the coursework offered by CCM’s Electronic Media Division. E-media majors, however, are encouraged to seek minor or certificate programs in areas that share a natural affinity to the major. Necessary modifications of curriculum requirements will be considered on an individual basis.

  Curriculum

This curriculum information is intended as a general information guide for students considering enrollment in this program. These online tools are designed to assist you, but are not a substitute for planning with an academic or faculty advisor.

If you are currently confirmed or enrolled, you can check your degree requirements online. If you are considering transferring to this major from another school use the Course Applicability System (CAS) to see how credits you have earned will apply to this major at UC. For course descriptions by college, click here.

I. General Studies
The electronic media undergraduate curriculum consists of over 50 percent liberal arts, business, fine and performing arts courses. Research shows a successful e-media student is well rounded, having taken a significant number of courses outside of the major.

LIBERAL ARTS CORE

LIBERAL ARTS ELECTIVES

SUGGESTED BUSINESS ELECTIVES

 FINE AND PERFORMING ARTS CORE 

SUGGESTED FINE AND PERFORMING ARTS ELECTIVES
Complete at least three courses for nine credits total.

II. Concentrated Study
The Electronic Media Division bachelor of fine arts degree directs each student to pursue an electronic media core and supplement that academic experience with electronic media electives consisting of applied and theoretical course work.

ELECTRONIC MEDIA CORE
Courses must be completed with a grade of C or better.

ELECTRONIC MEDIA ELECTIVES

  UC Advantages and Special Opportunities

A BFA in electronic media from UC gives you the skills, experience and knowledge recommended by leaders in the entertainment and communication industry, including e-media faculty. The foundation of the degree rests on broad liberal arts exposure, assuring a well-rounded education. This is coupled with sound business exposure, again assuring an understanding of the business principles that underscore this major. Highlights of the program are:

• A broad liberal arts experience
• A sound exposure to the business curriculum
• Extensive laboratory experiences in the areas of audio/video/multimedia production
• On-camera performance
• Valuable hands-on internship experiences locally, nationally and internationally: Paramount, Hollywood, CA; CBS Studio City, Studio City, CA; DMG Sound Recording, Hollywood, CA; Oxygen Channel, New York, NY; "As the World Turns" and "Guiding Light," TeleVest/Procter & Gamble, New York, NY; CNN, Atlanta, GA; or in Germany at the IRT (Institute for Radio Technology), Munich, Germany; MGM Europe, Munich, Germany; Nielsen Europe, Munich, Germany
• The Annual Frederic W. Ziv Banquet, recognizing outstanding e-media juniors and seniors with   scholarship/internship awards ranging from $1,000-$12,000
• The Munich Summer Curriculum, a 10-week academy jointly offered by Germany’s top ranked Ludwig Maximilians University (LMU) and UC’s Electronic Media Division in Munich, Germany
• Extra-curricular, student-driven professional media organizations that groom leaders and allow for extra-curricular production experiences:
  • Audio Engineering Society (AES)
  • National Broadcasting Society (NBS)
  • Music Entertainment Industry Society (MEIS)
• Uptown (magazine-type journalism show)
• BearCast  (radio)
• UCast/TV-51
• Visiting and participating in regional and national conventions
• Regional and national professional production competitions
• The Electronic Media Division Advisory Panel, whose members represent the media industry in Greater Cincinnati, including: Scripps Howard, Hearst/Argyle, Clear Channel TV/Radio, Time Warner Cable Cincinnati Division, Procter & Gamble, Cincinnati Bell, The Harris Corporation, AVAYA Communications, Empower Media Marketing.

  Admission Requirements

  Transferring to UC Requirements

Students transferring from programs at schools other than UC will be considered based on availability of laboratory spaces in the major and on a cumulative grade point average of at least 2.5 on a 4.0 scale.

  Changing Majors within UC Requirements

Students changing majors from other programs or colleges within UC will be considered based on the same criteria as outside transfers.

  Graduation Requirements

  Application Deadlines

Admission is competitive. The admissions process begins after Sept. 1 for entrance in the following fall quarter.  Application deadline is Dec. 1.

  Accreditation

CCM is fully accredited by, and is a charter member of, the National Association of Schools of Music (NASM).