Business Management Technology: Sales and Marketing

  What is Business Management Technology: Sales and Marketing?

Sales and marketing is a business management technology program providing a broad foundational study of  knowledge required for entry-level positions in business management. The program in sales and marketing is designed to provide students with a specialized knowledge of the field.  It also includes an introduction to all the functional areas of business: management, marketing, accounting and finance, as well as a general education core.

Graduates of this program receive an associate of applied business degree. Sales and marketing is career-specific and does not transition to a baccalaureate degree. (If you plan to transfer, refer to the pre-business administration program for transfer to UC College of Business or other baccalaureate program.)

  Success Factors

Business majors need people skills, the ability to communicate well, both verbally and in writing, and a strong quantitative background. 

  Career Possibilities

The program in sales/marketing prepares students for entry-level positions in such fields as retail sales, sales promotion and sales management. Job opportunities are numerous in a wide spectrum of organizations, and will depend in some part on previous education and work experience. Many students will find this program helpful for entry-level management trainee positions.

  Majoring in Business Management Technology: Sales and Marketing

Business majors may complete the associate degree requirements in two to three years attending full-time, depending on math and English placement. Part-time students may complete the program at their own pace, attending days, evenings or weekends. The program includes core courses in business and general education, which prepare the student to think critically and be a lifelong learner. 

  Minoring in Business Management Technology: Sales and Marketing

Minors do not apply to associate degree studies. Many graduates of business management technology programs later choose to complete the requirements for the AA degree in business and transition to a baccalaureate program.

  Curriculum

This curriculum information is intended as a general information guide for students considering enrollment in this program. These online tools are designed to assist you, but are not a substitute for planning with an academic or faculty advisor.

If you are currently confirmed or enrolled, you can check your degree requirements online. If you are considering transferring to this major from another school use the Course Applicability System (CAS) to see how credits you have earned will apply to this major at UC. For course descriptions by college, click here.

FIRST YEAR
English Composition I, II	28 ENGL 101, 102	6
Business Enterprise	28 MGMT 181	3
Business Information Systems I, II	28 IS 175, 275	6
College Algebra I or Probability and Statistics I	28 MATH 173 or 147	3
Financial Accounting I, II	28 ACCT 121, 122	6
Business Law I, II, III	28 BLAW 231,232, 233	9
Effective Public Speaking	28 COMM 171	3
Business Ethics	28 PHIL 271	3
Behavioral Science (Psychology, Sociology, Organizational Behavior)		6
Total		45

SECOND YEAR
Principles of Economics I, II, III	28 ECON 101,102, 103	9
Principles of Management	28 MGMT 271	3
Business Finance	28 FIN 351	3
Principles of Marketing Management I, II	28 MKTG 280, 281	6
Intermediate Composition	28 ENGL 289	3
Business Communication or Technical Communications	15 COMM 281 or 28 ENGL 292	3
General Education electives (HP, LT, NS, FA)		6
Marketing Research	28 MKTG 273	3
Personal Selling	28 MKTG 177	3
Public Relations	28 MKTG 175	3
Advertising	28 MKTG 172	3
Persuasive Speaking	28 COMM 202	3
Total		48

The new general education requirement, effective for students who began courses fall quarter of 2007, is English 101, English 102 and English 289. Students who began their course work prior to fall quarter 2007 may complete the English composition requirement by taking English 101, English 102 and English 103.

  UC Advantages and Special Opportunities

Business majors at Raymond Walters College (RWC) are designed to provide current, career-oriented skills and knowledge to students within a framework of a broad-based general education. Students begin a college program with smaller class sizes and individual attention from well-qualified faculty. The regional campus is conveniently located and has lower fees for tuition, technology, student life and parking.

  Special Programs

Business programs allow for maximum flexibility, with courses offered days, evenings and weekends. Tutoring labs in study skills, writing, math and business are available at no additional cost for students needing extra help.

  Admission Requirements

This program is open to all students with a high school diploma or GED and the desire to succeed in college. Although admission is open, students accepted into the program must meet the academic standards of the program to advance to upper levels of study.

All students entering RWC, except those who have taken college-level math and English, must take the college's placement test prior to registering for classes.

  Transferring to UC Requirements

Transferring to UC Raymond Walters College
Transfer applications are individually reviewed, and acceptance is based on receipt of application materials, as well as official transcripts from all colleges/universities attended. An official evaluation of transfer credit from other colleges will be processed after the student’s file is complete.

Credits are accepted from any institution currently accredited by any of the six regional accrediting agencies. Enrollment Services shall have discretionary authority to accept credits from other institutions in consultation with program directors or department chairpersons. Application of transfer credit to the student's program is at the discretion of the appropriate program director or department chairperson.

  Changing Majors within UC Requirements

Students changing majors from other programs or colleges within UC will be considered based on the same criteria as outside transfers.

  International Student Requirements

Students who did not graduate from a high school in the United States of America must take an ability-to-benefit test and achieve the minimum specified score to be eligible for admission to a degree or certificate program at Raymond Walters College. The scores will be used for placement in English courses and general advising for all courses.

  Graduation Requirements

To qualify for a degree, you must fulfill the requirements of the program from which you expect to graduate and must have at least a 2.0 cumulative RWC grade point average. It is your responsibility to take the courses necessary for graduation. After freshman requirements have been completed for RWC, no more than nine sophomore credits should be taken in another college. Those credits and courses must have the approval of the academic adviser before they are taken. A student who changes programs or extends work beyond a two-year period must meet the published requirements of the program in the year of expected graduation. Transfer students must take at least one-half of the required course work in a selected program at RWC to qualify for graduation.

You must complete an application for degree, usually the quarter before you expect to graduate. You should see your advisor for specific information well in advance of your final quarter.

  Application Deadlines

You may enroll in Raymond Walters College if you graduated from an accredited high school or preparatory school, or have a GED certificate (minimum composite score of 45). The college's rolling admissions policy allows you to start any quarter: fall, winter, spring or summer.

High school students who are considering RWC should take either the SAT or ACT college entrance examination for use in guidance and counseling. All students entering a degree program must also take the college's placement test prior to registering for classes. This test is given on the RWC campus.

  Accreditation

The University of Cincinnati is accredited by the North Central Association of Colleges and Schools.