University of Cincinnati Foundation Breaks Record with #GivingTuesday Gifts

In one day, 760 people donate nearly $60K to UC

CINCINNATI – December 5, 2014 – The University of Cincinnati Foundation has had its most successful #GivingTuesday on record, with 760 people giving a combined $59,181 to the university on Dec. 2.

#GivingTuesday began in 2012 as a way to balance the commercialized holidays – Black Friday and Cyber Monday. It falls on the Tuesday after Thanksgiving and challenges people to be #unselfie by giving back to local charities.

“I am incredibly proud of the UC community, which came out in force on #GivingTuesday and gave at an unprecedented level,” said UC Foundation President Rodney M. Grabowski. “We received nearly double the number of gifts from last year, and I’d like to thank our donors for their generous support.”

This year, the UC Foundation offered an exclusive 2014 Bearcats ornament to anyone who gave $10 or more to UC on Dec. 2. Donors contributed to a number of vital support areas including the President’s Transformation Fund, colleges, scholarships, research, alumni, athletics, programs and libraries.

“Thank you to everyone who made a gift to UC on #GivingTuesday and to those who support the university day-in and day-out,” said UC President Santa J. Ono. “Your generosity helps our talented students achieve their dreams through higher education.”

Across the board, online gifts made on #GivingTuesday increased by 36 percent over last year, according to Blackbaud, a company that tracks donations to nonprofits. The company reported a total of $26.1 million worth of donations.

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About the University of Cincinnati Foundation

Established in 1975, the University of Cincinnati Foundation is a 501(c)(3) not-for-profit corporation and is the private sector fundraising entity for the University of Cincinnati. The foundation supports UC’s aspirations through philanthropic collaboration with the colleges, the Academic Health Center and other units to maximize private support. The foundation’s advancement efforts promote the development of productive, enduring relationships with alumni, friends, colleagues, students, foundations, corporations and the Greater Cincinnati community. For more information, please visit uc.edu/foundation.

Media Contact:

Caitlin Whitehurst
Assist. Director of Public Relations
513-556-4395
caitlin.whitehurst@uc.edu

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