uc

Jan. 27, 1999
Contact: Mary Bridget Reilly
513-556-1824
mary-bridget.reilly@uc.edu



BASEBALL SLOWLY LOSING ITS SPITTING IMAGE

Cincinnati -- Baseball is kicking its habit, cutting back on tobacco advertising and use after 130 years of close ties, according to a recent survey by University of Cincinnati students.

Just in time for the mid-February start of spring training, 35 students in a recently completed "Social History of Baseball" course surveyed 320 residents in Cincinnati, the city where major league baseball started. Their questions focused on tobacco and its place in the American pastime. Results from the informal survey indicate that tobacco use and advertising are past their prime time, according to instructor Kevin Grace, assistant head of UC's archives and nationally recognized sports researcher.

Below are summary tables of results. For quotes and context, click here.

Respondents profile
Caucasian20965.31 percent
African American8426.25 percent
Other278.43 percent

Male16651.87 percent
Female15448.13 percent

Aged 19 or under4614.37 percent
Aged 20-3510633.12 percent
Aged 36-508727.19 percent
Aged 51 and over8125.31 percent


Selected survey questions

Why do baseball players chew tobacco or use snuff?
Relaxes players43 percent of all respondents
To achieve a "buzz" or high26 percent of all respondents
Help occupy time21 percent of all respondents

What other sports events do you associate with tobacco advertising?
NASCAR81 percent of all respondents
None10 percent of all respondents
Tennis6 percent of all respondents
Football3 percent of all respondents

Should all tobacco ads be banned in ballparks and scorecards?
Yes51 percent of all respondents
No48 percent of all respondents
No opinion1 percent of all respondents

  • 88 percent of women approve banning, and 76 percent of respondents aged 20-35 approve banning

    Are children influenced by baseball players' use of tobacco?
    Yes96 percent of all respondents
    No2 percent of all respondents
    No opinion2 percent of all respondents

    Does the tobacco industry target children/teens with advertising at ballparks and other venues?
    Yes84 percent of all respondents
    No9 percent of all respondents
    No opinion7 percent of all respondents

    Should all tobacco use be banned at the high school and college level for athletes?
    Yes20 percent of all respondents
    No76 percent of all respondents
    No opinion4 percent of all respondents

    Should there be designated smoking areas within the seating areas of ballparks?
    Yes67 percent of all respondents
    No12 percent of all respondents
    No opinion21 percent of all respondents

    Why do tobacco companies advertise their products in sports publications?
    To appeal to male readers and users97 percent of all respondents


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