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Trademarks & Licensing


Guidelines for using UC trademarks:

Inappropriate use

UC’s trademarks may not be altered in any way.

UC trademarks may not be used in conjunction with the name or trademark(s) of any other entity without the prior written permission of that entity and the university. If permission is granted by the Office of Trademarks & Licensing to use both UC’s trademark and another party’s trademark, the trademarks must be distinct and separate from each other, and UC’s trademarks must not be overshadowed or diminished in any way in comparison to the other entity’s trademark. Approval of any such dual use of UC’s trademarks will be limited to instances where there is a compelling institutional priority for allowing such a use.

UC trademarks may not be used in any manner that suggests or implies University of Cincinnati’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations and beliefs.

UC’s trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of UC’s anti-discrimination policies or practices.

No one other than the University of Cincinnati may claim copyright or trademark rights or seek to register any design that uses University of Cincinnati trademarks.

All uses of UC trademarks on products will incorporate the appropriate trademark designation symbols (i.e. ® or ™).

The University of Cincinnati will not approve the use of UC trademarks in connection with products or designs that present an unacceptable risk of liability or could be harmful to the mission or image of the institution. Some of these include, but are not limited to the following:

  • Products that could be used to injure or kill;
  • Alcohol products;
  • Tobacco-related products;
  • Illegal drug-related products;
  • Sexually suggestive products or language;
  • Art depicting or implying the use or endorsement of:
    • illegal drugs;
    • tobacco products;
    • firearms or other weapons;
    • racist, sexist, hateful, demeaning or degrading language or statements;
    • profanity;
    • sexual acts;
    • statements impugning other universities;

Flag Policy

The University of Cincinnati Trademarks & Licensing Program recognizes that on some occasions it may be desirous to incorporate a patriotic theme with University trademarks.  Out of utmost respect for our nation's flag and those who serve to protect it, we have adopted a licensing policy which mirrors the U.S. Code on "Respect for the Flag", below is that code provision.

U.S. Code, Chapter 10, Section 176 Respect for Flag

(g) The flag should never have placed upon it, nor any part of it, nor attached to it any mark, insignia, letter, word, figure, design, picture, or drawing of any nature.

(i) The flag should never be used for advertising purposes in any manner whatsoever. It should not be embroidered on such articles as cushions or handkerchiefs and the like, printed of otherwise impressed on paper napkins or boxes or anything that is designed for temporary use and discard.  Advertising signs should not be fastened to a staff or halyard from which a flag is flown.

For other information regarding flag usage, please refer to the U.S. Code.

Student athletes

Any and all uses of the names, numbers, and/or images of UC student athletes must comply with university policies and NCAA regulations.  Questions should be directed to the director of trademarks & licensing, who will consult as appropriate with UC Athletics.



For further information or assistance, contact the Trademarks & Licensing Office.