Trademarks & LicensingTrademarks & Licensing HomeUC Home

Trademarks & Licensing

Licensing Information


The Collegiate Licensing Company (CLC) is the licensing representative for the university. As such, CLC is responsible for administering the licensing program; including processing applications, collecting royalties and enforcing proper usage.

About CLC

CLC is the nation’s leading collegiate licensing and marketing representative. Formed in 1981, CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing.

The CLC consortium consists of more than 180 universities, bowl games, conferences, the NCAA and the Heisman Trophy. Based in Atlanta, CLC provides its member institutions the expertise, resources and experience necessary to maximize licensing revenue potential through the power of consolidation.

Licensing Agreements

There are several types of licensing agreements. The following agreements are administered by the Collegiate Licensing Company. The licensing and trademarks office will aid individuals, companies, departments and organizations in securing the proper agreement and forms. Types of agreements include:

  • Standard

For production of emblematic merchandise to be sold by an individual or company at retail.

  • Restricted

• License is for internal suppliers; products sold to the institution for internal consumption only and cannot be resold or sold at retail
• Exempt from reporting royalties
• $100 annual administrative fee
• Advance fee waived
• Must complete the art approval/royalty waiver form.

  • Local

For local companies and/or individuals.
• Geographically confined to in-state or “local region” companies that intend to make products for resale
• Can hold licenses for 1-5 schools from the local area
• Short form application
• $50 annual administrative fee
• Report royalties per semester; annual advance fees required
• Ability to renew local agreements for multi-year terms based on performance and university approval

Companies wishing to apply for a license to use the University of Cincinnati trademarks should first contact CLC at the following address:

The Collegiate Licensing Company
1075 Peachtree Street,Suite 3300
Atlanta, GA 30309
Phone: 770-956-0520
Fax: 770-955-4491
Web site: