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Trademarks and Licensing, University of Cincinnati University of Cincinnati Logo Trademarks and Licensing, University of Cincinnati

Licensing
The Collegiate Licensing Company (CLC) is the licensing representative for the university. As such, CLC is responsible for administering the licensing program; including processing applications, collecting royalties and enforcing proper usage.

About CLC
CLC is the nation’s leading collegiate licensing and marketing representative. Formed in 1981, CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing.

The CLC consortium consists of more than 180 universities, bowl games, conferences, the NCAA and the Heisman Trophy. Based in Atlanta, CLC provides its member institutions the expertise, resources and experience necessary to maximize licensing revenue potential through the power of consolidation.

Licensing Agreements
There are several types of licensing agreements. The following agreements are administered by the Collegiate Licensing Company. The licensing and trademarks office will aid individuals, companies, departments and organizations in securing the proper agreement and forms. Types of agreements include:

Standard
For production of emblematic merchandise to be sold by an individual or company at retail.

Restricted
• License is for internal suppliers; products sold to the institution for internal consumption only and cannot be resold or sold at retail
• Exempt from reporting royalties
• $100 annual administrative fee
• Advance fee waived
• Must complete the art approval/royalty waiver form.

Local
For local companies and/or individuals.
• Geographically confined to in-state or “local region” companies that intend to make products for resale
• Can hold licenses for 1-5 schools from the local area
• Short form application
• $50 annual administrative fee
• Report royalties quarterly; annual advance fees required
• Ability to renew local agreements for multi-year terms based on performance and university approval

Companies wishing to apply for a license to use the University of Cincinnati trademarks should first contact CLC at the following address:

The Collegiate Licensing Company
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
Phone: 770-956-0520
Fax: 770-955-4491
Web site: www.clc.com