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Trademarks & Licensing

Institutional Sponsorships

Outside organizations are often interested in being affiliated with the University of Cincinnati because of the value and goodwill that exist in the University’s brand. The University must protect the integrity of its brand by monitoring and controlling any activity associating an outside organization with the University, and ensure the University receives appropriate consideration for the use of its trademarks or brand. Therefore, the University developed the Use of University Trademarks for Sponsorships policy and request process.

Approval process for Use of University Trademarks for Sponsorships:

  1. Begin the process early to allow sufficient time for review.
  2. Complete the online sponsorship request form describing the sponsorship activity, sponsor/outside organization involved, and which university mark(s) are being requested to use.  Note: If artwork will be used on products, signage, ect. for the sponsorship, please upload the artwork in the form.
  3. After the review has been completed, we will e-mail the requestor and sponsor contact confirming if the request has been approved as shown, if any changes are required, or if the request has been denied along with an explanation.

Approval to use a UC trademark for any project does not constitute approval to use the trademark again, or in connection with any other item, or to change the design in any way, without seeking additional approval.

Clarification of use:

After a full review through the university's decision-making and governance process, the Use of University Trademarks Related to Sponsorships policy has been approved and is effective as of November 1, 2011.

This policy can be viewed at the following link for Financial Policies under the Division of Administration and Finance: Use of University Marks Related to Sponsorships.

The University of Cincinnati reserves the right to disapprove any use of its trademarks, even if such use is not explicitly prohibited by these guidelines.



For further information or assistance, contact the Trademarks & Licensing Office.