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VIDEO: Tire Designs by UC Students Tread New Ground, Earn International Attention


UC student designs of futuristic tires for tomorrow recently won kudos at a prestigious international trade show and a starring role in a futuristic, special-effects video.

Date: 12/9/2012 12:00:00 AM
By: M.B. Reilly
Phone: (513) 556-1824
Photos By: Video by Hankook Tire

UC ingot  


    Intelligent tires may be just around the corner – especially if designs by students in the  University of Cincinnati’s nationally number-one ranked industrial design program are realized.

    Their on-target designs for tomorrow’s tires won two awards from Hankook Tire America Corp., as well as display at the prestigious Specialty Equipment Market Association (SEMA) trade show earlier this fall in Las Vegas, and in-motion visualization in a futuristic, special-effects video (see above).

    During winter quarter 2012, third-year industrial design students in UC’s College of Design, Architecture, Art, and Planning (DAAP) were asked to create futuristic tire designs based on their visions for the future of cars, sustainability needs such as reducing and reusing raw materials used in tire production and the importance of increasing tire efficiency while meeting specific tire-performance targets. Leading the students in that course was Raphael Zammit, associate professor of industrial design.

    Among the results was UC student Ben Zavala’s conceptual design for “Tiltred,” an unusual tilting tire design that won a first place from studio class sponsor, Hankook Tire America Corp in its “Tire Design for the Future Environment” competition. Second place in that contest went to UC student Mark Hearn for his “Motive” off-road design. Third place was won by UC student Miranda Steinhauser. Her design, the "Tessela Tire," was a concept featuring an eco-friendly, replaceable tread.

    • See more on the project.