CCM's Division of Electronic Media Welcomes Fox Senior Vice President of Marketing for Guest Lecture
Guest speaker Nick Belperio will present "Anatomy of a Fall Launch: 'Sleepy Hollow' on Fox" from 6-7:30 p.m. on Thursday, Oct. 24, in CCM's Cohen Family Studio Theater at UC. The presentation is free and open to the public.
Date: 10/21/2013 12:00:00 AM
By: Kiley Brudeur
Phone: (513) 556-2675
|Senior Vice President of Marketing for the FOX Broadcasting Company Nick Belperio.|
The Division of Electronic Media at the University of Cincinnati College-Conservatory of Music (CCM E-Media) welcomes guest speaker Nick Belperio to the Cohen Family Studio Theatre from 6-7:30 p.m. on Thursday, Oct. 24. The Senior Vice President of Marketing for the FOX Broadcasting Co., Belperio will provide an inside look at the development, promotion and evaluation of the new hit television drama Sleepy Hollow
, scheduled to air Monday nights on FOX. This presentation is free and open to the general public.
Belperio was named Senior Vice President of Affiliate Marketing in
November 2007. He is responsible for supervision of the network’s
Affiliate Marketing team, which oversees marketing and promotion at 209
FOX affiliates across the U.S., as well as its National Radio Promotion
department. Belperio also helps guide the general objectives of the
network’s marketing team, effectively maximizing affiliate TV stations’
air across all dayparts, producing creative launch kits and promo
merchandise, as well as maintaining significant presence on local websites and social media platforms.
Additionally, Belperio collaborates with the national media department in negotiating and executing innovative radio promotions in major markets across the U.S. For nearly five years, Belperio was an Executive Producer of FOX All Access, a long-running syndicated entertainment radio program that aired in more than 125 U.S. radio markets. Under his supervision, FAA realized the highest ratings and revenue in the show’s 16-year history. A popular guest speaker at universities, professional conferences and trade organizations, Belperio is widely regarded as one of the foremost experts in Hollywood on all aspects of local television and has conducted numerous workshops and seminars concerning general marketing, branding practices, leadership, viewer behavior, creative writing and problem-solving.
He has been at FOX for 16 years, having joined the network in 1997 as Vice President of Affiliate Marketing. While at FOX, his department has redefined network/affiliate relations by hiring staff from local TV stations, by providing more personalized service and by creating unique local marketing campaigns and opportunities for various FOX series. He has played instrumental roles in the launches of dozens of signature FOX series, including The Following; Sleepy Hollow; New Gir
l; Family Guy; NFL on FOX
, 24; Bones; House, M.D.; Glee; Hell’s Kitchen; The X Factor; So You Think You Can Dance;
the upcoming reboot of Cosmos; Almost Huma
and all thirteen seasons of American Idol
6 p.m. Thursday, Oct. 24Location
Cohen Family Studio Theater, CCM Village
University of CincinnatiAdmission
This guest lecture is free and open to the general public. Reservations are not required.Parking and Directions
Parking is available in the CCM
Garage (located at the base of Corry Boulevard off Jefferson Avenue)
and additional garages throughout the UC campus. Please visit uc.edu/parking
for more information on parking rates.
For detailed maps and directions, please visit uc.edu/visitors
. Additional parking is available off-campus at the new U Square complex on Calhoun Street and other neighboring lots.
For directions to CCM Village, visit ccm.uc.edu/about/directions
.CCM Season Presenting Sponsor: The Otto M. Budig Family Foundation
Community Partner: ArtsWave