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New E-Business Programs Answer Demand in Growing Field

Date: Jan. 19, 2001
By: Dawn Fuller
Phone: (513) 556-1823
Archive: General News

How can professionals and students gain the skills to stay ahead of the ever-evolving field of electronic business? The College of Evening and Continuing Education (CECE) has developed solutions to that challenge. A comprehensive set of continuing education programs developed in partnership with the Greater Cincinnati business community were announced Thursday, Jan. 18.

UC President Joseph A. Steger, James Vondrell, associate dean in CECE, and Johnathan Holifield, Vice President of the New Economy Enterprise for the Greater Cincinnati Chamber of Commerce, outlined details of the new venture between UC and the leading movers and shakers in the e-business community. Programs include:

  • An expert series that would be available for either college credit or continuing education units

  • An e-business certificate with a focus on business

  • An e-business certificate with a focus on information technologies (IT)
  • "Our entire university is predicated on innovation, and we're looking forward to seeing this grow in great numbers," said UC President Joseph Steger as the program was unveiled at a reception at the UC Faculty Club.

    The programs were developed in response to the statewide E-Com Ohio initiative which recently completed a survey that evaluated the state's readiness for e-commerce. The survey indicated a significant increase (30 percent) in Ohio businesses using e-commerce, which means there's a significant need for updated training and retraining.

    "A public university needs to be engaged in outreach, and this is a perfect example. The college did a great deal of research, and this is clearly designed to meet the needs of the evolving workforce," said Anthony Perzigian, UC vice president and provost for baccalaureate and undergraduate education.

    "The program is consistent with the mission of the college to meet the needs of adults. Faculty from both the academic community and the business community provide a practical aspect to meeting the needs to the day-to-day community," said Jeanette Taylor, dean, College of Evening and Continuing Education.

    All three programs will be available spring quarter. The expert series begins March 31. The series will present five independent sessions organized by leaders in the e-business community. Each session covers two Saturday mornings. Those who are interested can take individual seminars or the entire series. The e-business certificates are a 30 credit hour, 10-course program.

    The series is presented by a partnership including UC, the Greater Cincinnati Chamber of Commerce, the Greater Cincinnati Software Association, and TechSolve (formerly IAMS), a Cincinnati not-for-profit organization of manufacturing and technology companies that helps businesses compete in the global market.

    "E-business is demanding the company be customer oriented, not just for the marketing department, not just for customer service, but the entire organization," says Arthur S. Davies, CECE faculty member and e-business project lead. "We've developed course combinations that examine how to run and manage the operation, combining all sales and marketing expectations on the front end, as well as exploring the production side, managing inventory to sales."


     
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