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"New" University Gets
A Brand New Look

Date: Sept. 21, 2001
By: Carey Hoffman
Phone: (513) 556-1825
Photo by Colleen Kelley
Archive: General News

Over the past decade, the University of Cincinnati has:

  • Become one of the Top 20 public research universities in the United States,
  • Essentially rebuilt and redesigned the campus,
  • Participated in significant improvements in the university neighborhood,
  • Directed millions of dollars toward revitalizing teaching and learning, and
  • Refocused efforts toward improved service.
  • In many ways, according to UC President Joseph A. Steger, this is a new university. To reflect these changes, and the progress yet to come, UC unveiled a new logo before an audience of civic leaders on Monday, Sept. 17. (The logo is visible on UC's web site, including on the left-hand column of this page).

    Designed by LPK (Libby Perszyk Kathman), the new logo and graphic design system is a symbol of the changing university.

    "We are well on the way toward rebuilding the campus," said UC President Joseph A. Steger. "But there is much more underway at the university. We are at the forefront of research on the human genome and nanotechnology. We are working with our neighbors in revitalizing the Uptown area. Our faculty have made learning exciting and relevant, and we have a commitment to service for our students and our community. It's a new university in many ways, and the new look reflects this."

    CBA student Shamekko Early takes part in a symbolic

    Developed over the course of two years, the contemporary new image was established to reflect more accurately the values of the university and is to serve as an integrated expression of the extended organization on both a national and international scale.

    "Throughout the research that accompanied this process, our students, faculty, prospective students and alumni all agreed that UC stands for certain specific things," said Greg Vehr, vice president for governmental relations and university communications. "From all quarters we heard that UC is a place of opportunity with many pathways to success. We heard that UC is known for research, and for real-world experiences. We heard that UC is open to collaboration and to serve our community. The new design signifies these attributes."

    Over the next year, the new logo and design package will be adopted throughout the university, starting with lapel pins and campus phone books. The university's web page was converted to the new system at 9 a.m. Monday.

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