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UC Virtual Career Fair Drawing Record Response

Date: Feb. 13, 2002
By: Martha Ybern
Contact: Carey Hoffman
Phone: (513) 556-1825
Archive: General News

The University of Cincinnati's fourth annual Virtual Career Fair, VCF 2002, broke all previous student and alumni records on its first day with 904 participants - a 73 percent increase over last year's level of 523 for opening day, and a whopping 483 percent increase over VCF 1999, which had 187 participants.

The numbers have risen dramatically with each passing year. In 2000, the first-day stats read 294.

This year's event, presented by the Career Development Center and the Division of Student Affairs and Services, began on Feb. 11 and runs through 4 p.m. Feb. 18. The service is online 24 hours a day, and free to UC students and alumni, who can browse for opportunities by major, company name and position type. Positions include full-time positions, part-time positions and internships.

The Virtual Career Fair is a convenient way for students, alumni and employers to connect, according to Greg Larson, technical system administrator for the Career Development Center and the first-time coordinator of this year's event. Larson has pushed a strategic marketing campaign reaching students through e-mails, fliers, newspaper ads and contact with advisers. To attract employers he utilized the Career Development Center's semi-annual online newsletter to promote the upcoming VCF and then sent follow-up reminders approximately three weeks prior to opening day.

"Responses from potential employers have been good," states Larson, "with 52 companies participating this year, recruiting for every major campus. A new online application submission process makes it easier for employers who can now upload resumes from students directly via their corporate websites."

Because of their huge member database and spirit of cooperation, the UC Alumni Association was especially helpful in sending out bulk e-mail, says Larson. Web announcements posted on the UC home page and UC's new One Stop site for students also helped to spread the word.

According to Larson, utilizing the web for a career fair is ideal because busy students can go online anytime to browse for positions. For employers it is extremely convenient and brings down their cost enormously, since no travel expenses are incurred. Employers have the option of sorting through resumes online and then setting up phone interviews with possible candidates.

Larson says that the concept has worked well and he is excited to see it all take off. "Its time has come. It's an idea that has grown stronger every year, especially for UC students and alumni."

For more information about this year's Virtual Career Fair, visit the UCCareer Development Center web site.

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