Edward A. Basista

Professional Experience

University of Cincinnati, Cincinnati, Ohio
12/2003-Present

Budget Manager – Division of Professional Practice
Participate in developing lean and efficient processes for the management and coordination of the day to day operations of the division. Responsible for cost/fund/grant accounting, spreadsheet analysis, project management, budget analysis and development. Responsible for 2 million dollar annual budget. Supervise support staff and student workers. Develop and implement office procedures. Responsible for online system development and management. Negotiate contracts and agreements.

Lucent Technologies, Cincinnati, Ohio
1/1991-7/2001

Account Manager – Wireless, Intelligent Network, Operational Support Systems 1/1996-7/2001
Responsible for the sales of intelligent network, Operational Support Systems, and wireless product lines to Cincinnati Bell Telephone using consultative selling techniques. Identified and recruited key resources within market management, product management, and Bell Laboratories, leading and coordinating team activity to develop and propose complex business solutions to customers. Negotiated sales contracts and maintenance agreements.

• Achievers Club 1996, 1998, 1999, 2000
• Super Achievers Club 1997
• Increased customer satisfaction with intelligent network products

Account Manager – Switching, Intelligent Network, Energy Systems
1/1991-12/1995

Responsible for the sale of switching and intelligent network products to Cincinnati Bell Telephone using consultative selling techniques. Developed and implemented sales strategy for increasing penetration of 5ESS digital switches in Cincinnati Bell’s network from 40% to 93% over a five year period. Developed and implemented a sales plan to attain the initial intelligent network platform purchase and deployment with Cincinnati Bell.

• Achievers Club 1992, 1993, 1995
• Silver Sales Award 1991
• Major strategic sale of comprehensive intelligent network solution to Cincinnati Bell
• Developed sales proposal and negotiated major contract to replace all analog switches and six of competitor’s digital switches with 5ESS switches in Cincinnati Bell’s network, securing large initial revenues, but even larger growth revenues for future years
• Increased customer satisfaction and product penetration through the introduction of innovative payment plans

AT&T, Cleveland, Ohio
7/1983-12/1990

Department Chief - Staff 1/1990-12/1990
Responsible for the day to day operation of sales offices in Cleveland, Columbus, Cincinnati, and Southfield, Michigan while managing and developing a staff of eight employees across these locations. Developed and administered expense budget for the sales director and his organization: $4.8M, 42 people. Conducted special studies for the sales director and three sales managers. Served on interdepartmental task forces within AT&T’s Central Region charged with improving sales operations. Developed revenue projections for the organization and tracked associated sales results. Prepared executive briefing packages.

• Increased efficiency and performance of administrative staff
• Renegotiated office leases in three of four locations reducing lease costs by 10%
• Renegotiated leases of major office equipment reducing lease costs by 25%
• Responsible for the development and implementation of Central Region quality survey to identify areas of opportunity for increased customer satisfaction
• Planned and hosted four large customer golf outings, one at each sales office location (Total of 450 attendees)

Systems Engineer – ISDN
1/1988-12/1989

Responsible for enlisting and coordinating the activity of technical resources in the sale and implementation of ISDN services to Cincinnati Bell, Ohio Bell, and Michigan Bell. Provided AT&T switching account executives as well as telco engineering and operations personnel with technical support on ISDN switch components, software, and end user equipment. Worked with AT&T marketing systems consultants and telco marketing and sales personnel to develop ISDN based solutions to end user business problems. Provided technical support at end user business meetings as required.

• Successful ISDN implementations with several major telco customers in Ohio and Michigan
• Increased customer satisfaction by providing timely and easy access to technical support

Account Executive – Transmission Products
7/1983-12/1987

Responsible for the sale of transport electronics within AT&T’s transmission product line to Ohio Bell and Cincinnati Bell. Introduced and educated customers on new technologies through the sales process. Products sold included fiber optics, multiplexers, T-carrier, and microwave equipment.

• Met or exceeded sales objectives in three of four years
• Silver Sales Award 1985
• First sale of FT Series G Lightwave System in the United States
• Second sale of DDM 1000 multiplexers in the United States

Ohio Bell Telephone, Ohio
9/1974– 6/1983

Manager – Network Operations Planning 9/1979-6/1983
Conducted studies and developed business cases that examined the mechanization of telco operations. Presented business case results and recommendations to Ohio Bell’s Vice-Presidential Mechanization Board. Coordinated the compilation of Ohio Bell’s Network 5 Year Plan and the Network Operations Plan. Conducted special studies commissioned by the Network Vice President and his Assistant Vice-Presidents. During two of the four years in Network Planning, was also responsible for the management and development of two project engineers.

Engineer/Supervisor – Circuit Provisioning
9/1974-8/1979

Responsible for the design of special service circuits within the 419 and 614 NPAs. Managed and developed eight employees responsible for assignment of equipment and service order flow within the Circuit Provisioning Center. Developed procedures and established work group responsible for the design of message trunks in the 419, 513, and 614 NPAs. Trained, managed, and developed eight craft employees responsible for message trunk design within this group. Chosen to serve (full time for three months) on interdepartmental task force charged with improving performance in meeting Customer Due Dates.

Education

1979	University of Dayton Dayton, Ohio Master of Business Administration, GPA 3.3
1974	Youngstown State University Youngstown, Ohio Bachelor of Engineering, GPA 3.59 Major: Electrical Engineering Minor: Mathematics
	Professional Affiliations: IEEE, IEEE Communications Society, IEEE Computer Society