Kelly’s combination of concentrations in journalism, marketing and economics perfectly complements Agenda 360’s intern tasks. Much of Kelly’s tasks involve strategic writing and marketing with an overlying focus on economic impact. Kelly and her boss both post social media content nearly every day while in the office and Kelly monitors and presents the analytics of the social media progress. Kelly is also involved with the agenda’s “Diverse by Design” initiative – a regional movement to attract and retain top, diverse talent through leveraging the resources and minds of top city leaders. At every action team meeting, Kelly is required to take notes and convey the progress, goals and findings both internally to the Diverse by Design network and externally to the chamber and other web and social media outlets.
Kelly also manages the company’s “Story Project” – a multimedia compilation of published work by individuals around the Tri-State that tells the region’s stories through written and visual expression. Kelly builds the WordPress page as the company finds content relevant to the five “Story Project” themes, and then drives traffic to the site through social media. The Story Project, Agenda 360, Vision 2015 and WCPO are running the “Through My Eyes Video Competition”, which invites people from around the Tri-State area to create videos that tell their own story for a chance to win prizes. Kelly is building social media accounts, provides input on design and communication and will contribute to marketing efforts to encourage video submission.
A final ongoing project Kelly is working on is the development, event planning and communication plan for the Cincinnati Internship Network Connection (CINC)- a talent retention program to acclimate young talent to the Cincinnati area. In addition to these projects, Kelly has edited the Regional Indicators Reports, given a presentation about Yammer to other chamber members to incorporate it into the company’s universal communication strategy, written Diverse by Design updates and meeting notes, analyzed and provided results for the Diverse by Design Symposium Survey, and presented social media analytics to the marketing team.