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Strategic Enrollment Management (SEM)


SEM is a comprehensive process designed to

  • develop strategies to maximize optimum student recruitment, enrollment, retention, persistence, graduation and alumni participation within the context of institutional mission
  • assist campus leadership in reaching critical decisions about faculty and staff employment planning, academic and student program development, construction and operational needs
  • aid in the coordination of services that insure a seamless process of recruitment, enrollment, retention, student services, graduation and alumni relations
  • incorporate integrated enrollment and financial planning

    At UC, this process is facilitated through a carefully designed structure led by the SEM Policy Council and supported through a Management Team and working groups for targeted enrollment enhancement/support initiatives.  Membership is designed to achieve full campus participation in the evolution and implementation of UC’s enrollment goals.

    SEM Policy Council

    Chair:  Anthony J. Perzigian 
    Senior Vice President and Provost for Baccalaureate and Graduate Education

    Vice Chair:  Mitchel D. Livingston
    Vice President for Student Affairs and Services

    • Set overall goals for SEM
    • Approve enrollment related policy 
    • Approve enrollment goals for admission, retention and graduation 
    • Evaluate efforts
    • Consult with Council of Deans, College Liaison Committee, Faculty Senate and other governance groups
    • Optimize use of resources 
    • Link financial planning and SEM

    SEM Management Team

    Co-Chair:  Kristi Nelson 
    Senior Vice Provost

    Co-Chair:  Caroline Miller  
    Associate Vice President for Enrollment Management

    • Develop SEM enrollment plans 
    • Review and recommend policies from the SEM working groups for approval by SEM Policy Council
    • Develop strategies for achieving specific enrollment objectives
    • Facilitate implementation of plans
    • Communicate with University community and other governance groups
    • Evaluate effectiveness of strategies and tactics
    SEM Marketing Committee 

    Chair:  Mary Stagaman
    Assistant Vice President Community Relations & Marketing

    • Identify and recommend initiatives and strategies to extend UC message to key targeted groups 
    SEM Processing & Procedures Committee 

    Co-Chair:  Cecily Goode
    Director, One-Stop Center 

    Co-Chair:  Krista Maddox
    Director of Student Affairs, Nursing

    • Identify and recommend improvements to operations and procedures which affect recruitment, retention and service to students
    SEM Access Committee 

    Chair:  Larry Johnson
    Dean, College of Education, Criminal Justice & Human Services 

    UC College Access Programs SEM Access Committee Report Fall 2007

    • Coordinate access efforts and make recommendations concerning undergraduate access issues and programs
    • Coordinate through CAP (UC|21)
    • Develop a strategic plan that focuses on access with excellence

    SEM Success Committee

    Co-Chair:  Pamela Person
    Director, FYE & Learning Communities

    Co-Chair:  John (Ned) Donnelly
    Associate Director, Registrar's Office

    • Coordinate strategies to enhance retention and graduation rates
    • Coordinate with the efforts of the Tri-State CAP Committee focusing on retention
    • Monitor, facilitate and recommend Success Strategies and projects
    • Advise on allocation of resources (Success Challenge)
    • Review existing programs for success stories and transportability
    • Share information and ideas on success programs and activities at UC and at other institutions with each other and through programs for faculty and staff
    • Report findings and make recommendations to the SEM Management Team
    SEM Admissions and Appeals Committee 

    Chair:  Thomas Canepa
    Assistant Vice President 

    • Review and submit recommendations on the admissibility of unusual or special circumstance admissions applications referred by the Office of Admissions or appealed by the student
    • Review success of Academic Success Criteria levels and make recommendations at the conclusion of each admission cycle 
    SEM New Student Enrollment Network 

    Co-Chair:  Thomas Canepa
    Assistant Vice President

    Co-Chair:  Paul Hillner
    Assistant Dean, College-Conservatory of Music 

    • Review issues and programming critical to undergraduate new student recruitment and enrollment
    • Share admissions and enrollment data to support strategies and long-range planning
    • Increase number of prospective students and applicants who visit campus
    • Report findings and make recommendations to the SEM Management Team 
     


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    Division of Student Affairs and Services
    University of Cincinnati
    600 University Pavilion
    PO Box 210638
    Cincinnati, OH 45221-0638
    Phone: 513-556-4119; Fax 513-556-6027
    E-mail: Student Affairs and Services

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