UC Branding Initiative
Since its beginnings in 1819 as Cincinnati College, the University of Cincinnati has moved, grown, evolved and adapted. In short, UC has been a University of Change.
A very visible change took place in 2001, with the rollout of UC's branding initiative. The goals of the branding initiative remain:
- build long-term brand equity,
- increase awareness of UC's quality,
- enhance credibility,
- celebrate diversity,
- generate powerful value perception, and
- ensure continued growth.
In 2009, an important extension of the UC brand was launched – UC Health. UC Health is a collaborative partnership between UC, University Hospital and University of Cincinnati Physicians. More information can be found on the UC Health website: www.UCHealth.com
Trademarks and Licensing
The University of Cincinnati Board of Trustees has established a licensing program to protect the name and identifying marks of the university and to prohibit the unauthorized use of university marks on commercial or other products. UC owns and controls its name(s) and other marks, logos, insignias, seal, designs and symbols that have become associated with the institution. Although there is overlap between branding and licensing, licensing particularly manages the use of UC's identity on commercial products and merchandise. It is important to understand UC's trademark and licensing policies and procedures before contracting with a vendor for production of any item bearing a UC mark, whether or not for resale.
This document defines UC's brand character, attributes and architecture and provides standards for its use.