UC Branding Initiative
Since its beginnings in 1819 as Cincinnati College, the University of Cincinnati has moved, grown, evolved and adapted. In short, UC has been a University of Change.
A very visible change took place in 2001, with the rollout of UC's branding initiative. The campaign was coordinated by the Division of Governmental Relations and University Communications and the University Communications Cabinet. The goals of the branding initiative remain:
- build long-term brand equity,
- increase awareness of UC's quality,
- enhance credibility,
- celebrate diversity,
- generate powerful value perception, and
- ensure continued growth.
In 2009, an important extension of the UC brand was launched - UC Health. UC Health is a collaborative partnership between UC, University Hospital and University of Cincinnati Physicians. See the link, right, for the UC Health branding guidelines. More information can be found on the UC Health Web site: www.UCHealthNow.com
Trademarks and Licensing
The University of Cincinnati Board of Trustees has established a licensing program to protect the name and identifying marks of the university and to prohibit the unauthorized use of university marks on commercial or other products. UC owns and controls its name(s) and other marks, logos, insignias, seal, designs and symbols that have become associated with the institution. Although there is overlap between branding and licensing, licensing particularly manages the use of UC's identity on commercial products and merchandise. It is important to understand UC's trademark and licensing policies and procedures before contracting with a vendor for production of any item bearing a UC mark, whether or not for resale. www.uc.edu/licensing/
UC logos and graphics
Templates for Word and Powerpoint
Templates for the Web | Web Policy
Branding Standards (2.87MB PDF). To download this document using a PC, right-click the above link and select "Save Target As.." To download using a Mac, control-click and select "Download link."
To view the Branding Standards Manual, you will need Adobe Acrobat Reader, a free download.
Questions? Contact: branding@uc.edu.
|
|
Resources...
The Brand Review Committee meets once per month on the second Wednesday.
UC Health
branding guidelines
|
