Branding Revisions 2006 and 2007

A brand is not a static thing. To properly reflect an institution’s message, a brand evolves, changes and adapts.

A newly revised Branding Standards Manual is now available. All UC communicators should read the manual, which provides details on what’s been added in 2006 and 2007, including:

• Unit Pairing Option — restrictions and explanation
• Merchandise seal -- restrictions and explanation
• Alternate logos – restrictions and explanation
• Color change – a newly defined red
• Printing – new one- and two-color printing restrictions
• Accent colors – explanation and usage guide
• Symbol – new graphic treatment allowed
• Unit identities (subsystems) – IUE clarification and process
• Contact information – additions and updates

For more information:
Angela Klocke
513-556-5223