University Communications is responsible for creation and implementation of a comprehensive marketing communications plan for the University of Cincinnati. University Communications works in partnership across colleges and university departments to effectively position the university and build equity in the UC brand.
The marketing plan has two goals:
- To develop a reputation for UC commensurate with its quality, and
- To achieve optimum enrollment.
Ultimately, the plan is about connecting the vast resources of the university — in teaching, research and service — to those who can most benefit from them.