What to Expect in an Interview
1. A general assignment reporter may have little to no background in
your area of expertise. Be willing to provide background.
2. If you're appearing on television or radio, keep your sentences short
and simple. Get to the point. You'll be "on-air" for, literally, a
moment or less.
3. Expect a good number of questions. This person wants to understand
your topic but may have no background in it. He must quickly acquire as
much as he can.
4. Don't guess. If you don't know the answer to a question, there's
nothing wrong with saying, "I don't know, but I'll find out and get back
to you." Then, follow up and do that ASAP.
5. Nothing's "off the record." Don't say anything to a reporter that
you're not willing to see in print.
6. For most of the feature and research stories which bring faculty and
media together, there's no reason to be nervous. The reporter really
wants to work with you. You have expertise or a story to share, and they
have a product to get out.