What Does "Web Analytics" Mean?
Web analytics is the study of online behavior − the way a visitor reaches your site, the path taken through the site, time spent on each page, etc.
Analytics measure and define the nature of the Web visitor interaction with your site.
UC uses a "page tag analyzer" (Google Analytics).
Google Analytics (GA)
GA is a free product, but this also means we have no control over what changes are made to the software.
A quick start guide is available to GA users, if you need access to UC's GA, send your request to WebCommunications@uc.edu. You will need a valid Google account (usually a gmail account) for logging into the site.