Monitoring Tools

• Facebookinsights (viewed from your FB page)
• Hootsuite - Social media dashboard, Web-based.
  
• Tweetdeck - Social media dashboard downloaded to your desktop.
• SocialOomph - Twitter tracking and tools.
• TwitSprout - Twitter monitoring and tools.
• Sproutsocial.com - Social media monitoring.
• Crowdbooster - Measure and optimize your social media marketing.
• SocialMention - Social media alerts.

Benchmarking Tools

• Twittercounter.com
  
• Tweet.grader.com - check the power of your twitter profile compared to other users that have been graded.
• www.allfacebookstats.com/en/ - compare your FB performance with others (integrates with FB Insights).
• Klout.com

General Resources

• 21 Unexpected Ways Brands Can Use Pinterest
• Pinterest Rules of Etiquette
• Monitor the Web for interesting content: Google Alerts
• Track clicks on shortened on.uc.edu URLs: Request shortened URL
• Are your top/priority messages being communicated? wordle.net
  
• Figure out your score: http://blog.varsityoutreach.com/2012/01/most-engaging-college-university.html
• How well-liked is your brand on Facebook? http://www.prnewsonline.com/free/7-Simple-Ways-to-Track-How-Well-Liked-Your-Brand-Is-on-Facebook_15967.html
• 20 Free Tools to Evaluate Social Media: http://www.prdaily.com/Main/Articles/10711.aspx
• Find out what people love and hate on social media: http://amplicate.com/