Accessing Urchin Reports

Services & Resources:

Products:

Policies:

Request Access to Web Stats

What is Web Analytics?

Web analytics is the study of online behavior. This information can be used to improve the site(s). There are two categories of analytics:

Off-site Web analytics includes the measurement of a Web site's potential audience (opportunity), share of voice (visibility), and buzz (comments) on the Internet as a whole.
On-site Web analytics measures a visitor's journey once they are on your Web site. On-site Web analytics also measures the performance of your Web site in a commercial context.

Urchin is the right choice for UC.

Web Communications purchased Urchin for campus Web administrators.

UCit is providing hosting and system administration for Urchin.
UCit has installed and tested the product to ensure its viability.
The data remains at UC.
- Log Data from “WWW” is available back to 01/01/2007.

Flexible Web-Based Interface.

Interface is always available, 24x7x365.
Can be viewed using the following browsers:
- PC: Internet Explorer 6.0 & 7.0, Firefox 2.0 & 3.0
- Mac: Firefox 2.0 & 3.0
Data is On-Demand.
- Data is freely available from the previous day; beginning at 6:00 am.
- Static and monthly views can also be produced similar to WebTrends
Date Range Comparison.
- Ability to compare two user-defined date ranges for a single topic or directory
  - e.g. March 2007 verses March 2008

By using a “Log Analyzer” as opposed to a “Page Tag Analyzer” the entire Web site can be reported on. Including Errors and status codes.

Requesting Access.

For security reasons Urchin is password protect through UC's Central Login. Steps for gaining access:

Request access via E-mail through webcommunications@uc.edu
Please Include:
- Name, 6+2 (e.g.. TJ Iaciofano, iacioftj)
- Web site you would like to report on (e.g www.uc.edu/hr/)
- Web server your Web site is hosted (e.g. www.uc.edu or business.uc.edu)
Once the request is received, Web Communications will process it accordingly.
- Note: Not all log files can be studied through Urchin. UCit and Web Communications are working on adding new log sources to expand this. Requests will be dealt in a reasonable timeframe within our current resources.

Why WebTrends has been discontinued.

Outdated profile info – WebTrends uses profile info provided by the software company that helps determine the type of traffic that comes to you Web site. These profiles are outdated.

e.g. The browser Firefox does not show up in traffic reports. Firefox is now considered a mainstream browser and its use must be evaluated.

Static / monthly data sets - WebTrends ran on a scheduled job methodology, which means your data can only be delivered in single month views. It is essentially only a snapshot in time of your data.

e.g. Reports are static Word Doc. or PDFs

Charges associated with operating WebTrends could not justify the licensing for a new version of the product. Web Communications and UCit have provided Urchin free of charge for campus Web administrators.

UCit overhead on maintaining an outdated WebTrends system was immense and intensive. Urchin allows for more flexibility and faster turnaround times with little effort.

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