Request Access to Web Stats

What is Web Analytics?

• Web Analytics is the study of online behavior. This information can be used to improve Web sites. Two categories of analytics include:
  • Off-site Web analytics - the measurement of a Web site's potential audience (opportunity), share of voice (visibility), and buzz (comments) on the Internet as a whole.
  • On-site Web analytics - measures a visitor's journey once they are on your Web site. On-site Web analytics also measures the performance of your Web site in a commercial context.

Urchin for UC.

• Web Communications purchased Urchin for campus Web administrators.
  • UCit provides hosting and system administration for Urchin. 
  • UCit installed and tested the product to ensure its viability.
  • UC Urchin data remains at UC.
    • Log data from www.uc.edu is available back to 01/01/2007.
• Flexible Web-Based Interface.
  • Interface is always available, 24x7x365.
  • Can be viewed using the following browsers:
    • PC: Internet Explorer 6.0 & 7.0, Firefox 2.0 & 3.0
    • Mac: Firefox 2.0 & 3.0
  • Data is On-Demand.
    • Data is freely available from the previous day; beginning at 6 a.m. 
    • Static and monthly views can also be produced similar to WebTrends.
  • Date Range Comparison.
    • Ability to compare two user-defined date ranges for a single topic or directory
      • e.g. March 2007 verses March 2008
• By using a “Log Analyzer” as opposed to a “Page Tag Analyzer” the entire Web site can be reported on, including errors and status codes.

Requesting Access.

• For security reasons, Urchin is password protected through UC's Central Login. Steps for gaining access:
  • Request access via E-mail through webcommunications@uc.edu
  • Please include:
    • Name, 6+2 (e.g.. TJ Iaciofano, iacioftj)
    • Web site on which you would like to report (e.g www.uc.edu/hr/)
    • Web server on which your Web site is hosted (e.g. www.uc.edu or business.uc.edu)
  • Once the request is received, Web Communications will process it accordingly.
    • Note: Not all log files can be studied through Urchin. UCit and Web Communications are working on adding log sources from other servers.
      

Urchin Web Analytics is password protected behind UC's Central Login.

Sample for IE users:
User Name = ad\iacioftj
Password = ********

Sample for Firefox users:
User Name = iacioftj
password = ********

Problems with Central Login can be directed to UC HelpDesk, 556-HELP