A videographer films a UC marketing commercial

Push Forward Toolkit

Audience:

  • Graduating high school seniors, rising sophomores and juniors.
  • Many prospective students are uncertain of their future and are struggling with the idea that a hybrid or virtual college experience will be as good as an on-campus experience. 
  • Many future Bearcats are ready and willing to grow—becoming confident, self-made and courageous, despite not arriving that way their freshman year.

 

What should they think?

  • UC is a welcoming environment supporting those who want to build things better.
  • This is my time to make my mark, and there’s no better place to do that than at UC.
  • “The world can’t wait to see what we can do.” 

 

What should they feel?

  • Inspired and empowered to act, change and improve
  • Excited and encouraged to attend UC

 

Tone:

  • Courageous, Supportive, Gritty, Fearless
  • Optimistic, Excellent, Serious, Uplifting, Bold

 

Rationale: 

Push. Forward.

UC Bearcats always push the limits of what’s possible, letting nothing stop them on their way to create a better tomorrow, every day.

When you’re a UC Bearcat, you push forward. Push boundaries. Push progress.

You’re forward thinking. Forward looking. Forward moving.

Never stopping and never settling.

You. Push. Forward.

 

"Push Forward" in Action

Organic Social:

Example of UC organic social post - Push innovation forward
Example of UC organic social post - Push preparation forward
Example of UC organic social post - Push experience forward

Official Commercial:

Video link: https://www.youtube.com/embed/pGWItYyj1ww?rel=0

Landing page:

Request Custom Push Forward Assets:

“Push Forward” assets for both digital and print can be customized for your college or program by contacting MarComm’s Creative + Brand team. If interested, please reach out to creativesvcs@ucmail.uc.edu

Estimates are provided in advance for:

  • Social graphics
  • Ads (design and copy)
  • Email headers
  • Photoshop templates
  • Photography