Push Forward Toolkit
Audience:
- Graduating high school seniors, rising sophomores and juniors.
- Many prospective students are uncertain of their future and are struggling with the idea that a hybrid or virtual college experience will be as good as an on-campus experience.
- Many future Bearcats are ready and willing to grow—becoming confident, self-made and courageous, despite not arriving that way their freshman year.
What should they think?
- UC is a welcoming environment supporting those who want to build things better.
- This is my time to make my mark, and there’s no better place to do that than at UC.
- “The world can’t wait to see what we can do.”
What should they feel?
- Inspired and empowered to act, change and improve
- Excited and encouraged to attend UC
Tone:
- Courageous, Supportive, Gritty, Fearless
- Optimistic, Excellent, Serious, Uplifting, Bold
Rationale:
Push. Forward.
UC Bearcats always push the limits of what’s possible, letting nothing stop them on their way to create a better tomorrow, every day.
When you’re a UC Bearcat, you push forward. Push boundaries. Push progress.
You’re forward thinking. Forward looking. Forward moving.
Never stopping and never settling.
You. Push. Forward.
"Push Forward" in Action
Organic Social:
Official Commercial:
Landing page:
Request Custom Push Forward Assets:
“Push Forward” assets for both digital and print can be customized for your college or program by contacting MarComm’s Creative + Brand team. If interested, please reach out to creativesvcs@ucmail.uc.edu
Estimates are provided in advance for:
- Social graphics
- Ads (design and copy)
- Email headers
- Photoshop templates
- Photography