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Brand-building for Kohl's
Retailer Kohl's wanted to build its brand among University of Cincinnati design students in a memorable way. We worked with Kohl's to create and promote an event where students made blankets for children experiencing homelessness. Kohl's representatives got to meet talented students in person and got a PR boost from the project as well.
Read the full story: UC hosts 'make-a-thon' to benefit local kids