MKTG2098: The Greatest Product Failures of All Time

Avoiding Marketing Disasters


Colgate Frozen Dinners, Betamax, the exploding Samsung Galaxy Note 7, and vegetable flavored Jell-O: these are just a few of the greatest failed products in history. In this experiential course, we celebrate failure by investigating major product and marketing failures to discover why they happen and how they can be prevented. Students will design their own new products, advertisements, and product packaging throughout the semester using creativity and problem solving to redesign and fix some of the greatest product failures in history. We will learn how to predict if something will fail, how to encourage acceptance of new ideas, how to design marketing which will succeed, and how to create products that will be in demand.

Past Offerings