Personalized newsletter for UC students coming soon

Starting March 24, UC students will get their news content their way

Students at the University of Cincinnati will begin receiving customized content in their inboxes starting Wednesday, March 24, when the "UC News | Student Edition" newsletter arrives.

On Friday, March 19, all current students will receive a welcome email when they will have the opportunity to self-select the topics they wish to see, on a schedule of their choosing and in the format that they prefer. Much like Netflix or Spotify, the innovative newsletter experience will be uniquely relevant to each reader based on their interests.

The entire personalization process takes only a few clicks and less than two minutes. Students will be able to choose to prioritize content about any UC college alongside their favorite topics — from arts and culture to science and technology to athletics, events and more. There will be plenty of ways to customize and even exclude content that does not interest them. 

Readers can also choose if they want the content to arrive daily, weekly or every two, three or four weeks — plus what day and even what time it arrives.

Video link: https://www.youtube.com/embed/pGWItYyj1ww?rel=0

The personalization options allow students to choose from three different design styles for the newsletter and have it translated into one of more than 100 languages, all of which they can adjust later if their preferences change.

The "UC News | Student Edition" email is the university's third such personalized email offering this year and follows the "UC News | Faculty & Staff Edition" as well as the "UC News | Friends Edition," which allows non-students and non-employees to subscribe to the university's premium content by filling out the form at the bottom of this page.

“We recognize that everyone in the UC community has specific goals, challenges and interests,” says Nicola Ziady, chief marketing officer for UC’s Marketing + Communications division. “Our team produces hundreds of varied news stories throughout the year, and we think a personalized content delivery strategy will make our storytelling uniquely meaningful and of even more value to each of our readers.”

… we think a personalized content delivery strategy will make our storytelling uniquely meaningful and of even more value to each of our readers.

Nicola Ziady Chief Marketing Officer at UC

Featured image at top: DAAP students work in a rapid prototype lab on campus. Photo/Lisa Ventre/Creative + Brand

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