As a business owner, you may want your website to be easy to find, engaging and effective at converting browsers into customers. Google Analytics can help you. This powerful tool not only tracks the number of visits to your website but also provides key insights into how your website is performing.

Business plans are the foundation of your business. Good plans will guide you through each stage, from starting and managing to becoming a roadmap for how to structure and grow your enterprise. While there’s no right or wrong way to write a business plan, it is important that your plan meets your needs. Most business plans are either traditional or lean startups. Each has four key elements of both formats.

November 16, 2022

University of Cincinnati President Neville Pinto, UC Executive Vice President Ryan Hays, Ohio Lt. Gov. Jon Husted and entrepreneurs within the Cincinnati Innovation District today celebrated the economic impacts of the Ohio IP Promise — a statewide commercialization initiative launched in 2019 that streamlines the patent and licensing process, enabling inventors to own their intellectual property.

November 17, 2022

Researchers at colleges and universities across Ohio used to face a number of obstacles when it came to commercializing their ideas.

November 8, 2023

Entrepreneurs, managers and businesses eager for substantial growth can leverage the center's rich offerings, backed by the University of Cincinnati's distinguished faculty, driven students and a network of regional corporate and professional affiliates.