March 7, 2023

With 4.48 billion people using social media platforms, most marketers feel social media has helped them grow their firms. Around 90 % of marketers rely on social media’s value to give their brand much more visibility. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.

June 20, 2023

After the rise of remote working, businesses everywhere are continuing to take advantage of digital technology to hold virtual meetings. But is the convenience of tuning in virtually worth the benefit over being there in person? UC's 1819 Innovation Hub business experts weigh in.

April 10, 2023

Building a brand is a challenging task with or without a big advertising budget. It is possible, however, if you are focused, thoughtful and organized in your approach. To facilitate building a brand, it is essential to link your product/service with the value proposition you offer. To jump-start the brand-building process, read the following five tips.