April 13, 2023

The Carl H. Lindner College of Business touted its award-winning faculty and staff from the 2022-23 academic year in a reception April 12 at Lindner Hall.

March 17, 2021

Assistant Marketing Professor Noah Van Bergen, PhD, was part of the research team that recently uncovered that advertisements touting past performance exploit decision-making biases on the part of potential investors.

January 16, 2024

Limited edition products, such as the Stanley x Starbucks quenchers that have taken social media and Target stores by storm, can play to consumers’ psyche, a University of Cincinnati marketing professor told USA Today. By labeling a product as limited edition or exclusive, companies can increase the item’s perceived value, said Joshua Clarkson, PhD, the Arthur Beerman Professor of Marketing in UC’s Carl H. Lindner College of Business.