2315 Results
1

UC to be national leader in name, image and likeness implementation

May 25, 2023

It has been almost two years now since the NCAA instituted its policy regarding name, image and likeness (NIL) for student athletes. Almost immediately following the establishment of NIL rules and policies, University of Cincinnati Athletics dove headfirst by launching IMPACT, a comprehensive NIL development program. UC then went a step further to maximize those opportunities for UC student-athletes by establishing a groundbreaking partnership with Altius Sports Partners as one of six departments that will participate and place full-time Altius personnel as part of a new program.