UC s Ric Sweeney Appointed to American Marketing Association Foundation Board of Trustees

AMAF Chairman Michelle Elster a vice president with Chicago-based Rabin Research and a past chairman of the AMA’s Board of Directors, announced the appointment, to begin July 1, 2007. Sweeney joins Alan Andreasen, professor of marketing at Georgetown University, and Catherine McCullough, chief financial officer of the AMA, as new appointees to the AMAF Board of Trustees. In addition, the AMAF announced the appointment of Tom Abrahamson, managing partner of Lipman Hearne, as chair of the board of trustees.

Ric Sweeney is a field service instructor in the Marketing Department at the University of Cincinnati’s College of Business, and the director of the Master of Science in Marketing program at UC’s College of Business. Sweeney previously served as director of marketing for Cincinnati Children’s Hospital Medical Center. He has also worked in a variety of other marketing disciplines, including Internet marketing, product development, advertising, sales tracking, market research and direct marketing.

Sweeney is the past president of the Cincinnati chapter of the AMA, serving as president in 2001–02 during which time the chapter was awarded with “Signature Chapter” status, and has served for five years on the AMA’s Professional Chapters Council and served as PCC president in 2005–2006. He is also a member of the AMA’s finance committee and a member of the AMA’s governance subcommittee.

He holds a B.A. in English, communication and philosophy and an M.B.A. in marketing. He is also involved with the Cincinnati Fine Arts Fund and is the chair of the “Arts Resource Committee” for the development of marketing programs assisting non-profit arts organizations in the Cincinnati region.

In announcing the appointment of Ric Sweeney to the AMAF Board, Chairman Elster stated, “On behalf of the entire AMAF board, I welcome and congratulate Ric and thank him for his unwavering dedication to the mission of the AMA and the AMA Foundation.”

About the American Marketing Association Foundation
The AMAF’s mission is to be the essential resource to nonprofit organizations, helping them achieve greater success through effective marketing. As the nonprofit philanthropic arm of the American Marketing Association, the Foundation achieves this goal through education and training initiatives, scholarships, research, online and electronic resources. AMAF works in partnership and other strategic collaboration with the AMA, AMA chapters, marketing practitioners and academics, national and international nonprofit organizations, as well as community agencies. The foundation also champions and supports excellence and diversity in the marketing industry.