Whit Babcock Named UC Athletics Director

Whit Babcock has been named Director of Athletics at the University of Cincinnati by UC President Gregory H. Williams. Babcock, currently executive associate director at the University of Missouri, will start as soon as arrangements can be made.

"Whit comes highly recommended as an energetic leader and rising star in collegiate sports," Williams said. "He is a person who will build on the excellence of our Bearcat sports and take UC’s athletics program into a dynamic future. I am counting on him to carry forward our successful programs for our student athletes, both on and off the field."

“I am honored and humbled to become a part of the University of Cincinnati family," Babcock said.  "I’m excited to get started as soon as possible and look forward to meeting our student-athletes, coaches, and fans along with the entire UC community.  I’d like to thank President Williams for this tremendous opportunity.  Cincinnati is certainly a program on the rise and can compete successfully academically and athletically on a national stage”.

Before joining Missouri Babcock was assistant athletics director and executive director of development for West Virginia University. He also worked at Auburn University as assistant athletic director for development. At Missouri, Babcock has achieved all-time highs in donor participation, fundraising, season ticket sales, and department-wide revenue generation.

A former collegiate athlete, Babcock lettered for the James Madison University Baseball program, serving as team captain during his senior campaign. He earned his bachelor's degree in 1992 from James Madison University and later received a master's degree in sport management from West Virginia University in 1996.

Whit and his wife Kelly have three sons, Andrew, Brett, and Eli.