269 Results
2

WCPO: Settlement could lead to lower home prices

March 18, 2024

It could become more affordable to buy a house, a University of Cincinnati professor told WCPO, after the National Association of Realtors reached a settlement that is expected to lower agent commissions.

3

WVXU: Settlement could cause big changes in housing market

March 22, 2024

A recent settlement should increase transparency in the real estate market, which will be a positive development for buyers and sellers, a University of Cincinnati professor said during a discussion on WVXU's Cincinnati Edition.

5

Washington Post: A tote bag is the latest must-have product

March 12, 2024

The latest “it” product that’s captured the public’s attention is a $2.99 tote bag from grocery store chain Trader Joe’s, according to the Washington Post, which turned to a University of Cincinnati professor to explain the phenomenon.

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UC students see rapid rise with their startup idea

March 14, 2024

Two University of Cincinnati students gave themselves just 30 minutes to come up with an idea for a startup business. Not only did they succeed, their idea has won multiple pitch competitions in the past year. Joe Kuncheria Panjikaran and Aniruddhan Ramesh are the founders of PhizzIO (pronounced “fizz-e-oh”), a startup that’s creating a business-to-business solution to improve physical therapy.

8

USA Today: Why people are going crazy for Stanley x Starbucks quenchers

January 16, 2024

Limited edition products, such as the Stanley x Starbucks quenchers that have taken social media and Target stores by storm, can play to consumers’ psyche, a University of Cincinnati marketing professor told USA Today. By labeling a product as limited edition or exclusive, companies can increase the item’s perceived value, said Joshua Clarkson, PhD, the Arthur Beerman Professor of Marketing in UC’s Carl H. Lindner College of Business.

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Nightline: Exclusivity helps drive the Stanley x Starbucks quencher craze

January 23, 2024

The limited-edition nature of the Stanley x Starbucks quenchers and a fear of missing out seem to be driving the craze that’s exploding across social media, a University of Cincinnati marketing professor told ABC's “Nightline.” Shoppers have waited for hours in line at Target stores to purchase the 40-ounce tumblers, often documenting their experiences on apps such as TikTok. The cups come in a variety of colors, with pink and red Galentine’s Collection models in particular demand.

10

Cuteness overload

February 12, 2024

Tears of joy. Playful bites of a partner. A baby who’s so cute you just want to pinch him. Those physical displays of what might look like aggression actually signal intense love. And they are perfectly normal, says Oriana Aragon, PhD, a UC social psychologist and assistant professor of marketing who coined the term "cute aggression."