15 Results

‘I could have been that kid’

October 10, 2022

When Bitanya Derese began raising money for children in Ethiopia, the country where she was born, she didn’t realize the importance of her endeavor.


Why does bad news make some people smile?

September 6, 2022

For some people, sad news draws an uncomfortable smile to their face. Oriana Aragon, a social psychologist and assistant professor of marketing in the University of Cincinnati’s Carl H. Lindner College of Business, joined the “Every Little Thing” podcast to explain this phenomenon of feelings not matching expressions, which is called a dimorphous expression of emotion.


Students prepare digital marketing strategies for local small...

December 15, 2021

Students in the digital marketing tools (MKTG 4027) course at the University of Cincinnati’s Carl H. Lindner College of Business created digital marketing campaigns tailored for local small businesses for their end-of-semester project. The students presented their work in written form as well as a 10-minute presentation, with their findings presented for the benefit of the business and the rest of the class.


MS marketing graduate founds South Asian-inspired digital art...

October 27, 2021

Working in the field of business is more than just crunching numbers and creating spreadsheets. The diverse courses at the University of Cincinnati’s Carl H. Lindner College of Business have allowed alumni to confidently pursue their career interests and explore creative outlets, including fashion, art and design. An exemplar for this pathway is Kajal Gajria, MS ’20. Last year, Gajria started a South Asian-inspired digital art company, Desi At Heart.


WCPO: UC football’s success could increase enrollment

October 20, 2021

The undefeated University of Cincinnati football team recently reached its highest-ever ranking (No. 2) in program history, and a professor in the Carl H. Lindner College of Business thinks the team’s growing influence on social media could attract future students.


UC Faculty Awards 2021: Jane Sojka

April 8, 2021

“Try it, you’ll like it!” For University of Cincinnati Marketing Professor Jane Sojka, PhD, MBA, those five words are her mantra to help women business students recognize sales as a potential career pathway.

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