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Etiquette is Power to one of ĎBest 300 Professorsí

Adjunct communication professor was recently honored as one of nationís best by The Princeton Review. She gives much credit to her liberal arts background for her success.

Date: 4/9/2012
By: Tom Robinette
Phone: (513) 556-8577
If youíre the type of person who doesnít know a salad fork from a tuning fork, itís OK, there is help. LisaMarie Luccioni, known as the University of Cincinnatiís ďMiss Manners,Ē has been teaching in the Communication Department for 23 years and also teaches a ďBusiness Etiquette and Professional ImageĒ class in UCís Carl H. Lindner College of Business.

She can tell you when is the right time to put your napkin in your lap (when you take your seat) and when to tuck it into your collar like a bib (never, unless youíre at some kind of eating contest). She knows how to make a proper introduction and on which side of your shirt to wear your name badge. In essence, when it comes to all things etiquette, Luccioni is your go-to guide, thank you kindly.
LisaMarie Luccioni, adjunct communication professor, was recently honored by The Princeton Review.

Her social savviness and popularity among her students recently helped her earn nationwide recognition from The Princeton Review, a Massachusetts-based education services company known for its test-prep courses, books and student survey-based college rankings. Luccioni was profiled in ďThe Best 300 Professors,Ē a collaboration between the Review and published April 3.

The distinction places Luccioni in an elite group of educators. According to the Review, from an initial list of 42,000 professors considered, the final 300 constitute less than .02 percent of the roughly 1.8 million post-secondary teachers at colleges and universities across the U.S.

Here she talks about the honor and why etiquette matters.

What does being named one of the "Best 300 Professors" show you about the importance of teaching?
The value of the educational process ó occurring at any level ó can be immediate but it also endures. Teaching and learning are reciprocal processes. Iím happy to share what I know, but Iím equally receptive to what my students and colleagues can offer. How many times have I approached my own students seeking advice and counsel? Frequently, and I believe Iím the better teacher for it.

How does this recognition reflect on the McMicken College of Arts & Sciences?
I received both bachelorís and masterís degrees in communication from UC. The breadth and depth of a liberal arts education enlarged my perception of the scope of our world. The expanse of classes Ė English, literature, sociology, psychology, and other disciplines Ė offered exposure to information I needed to know. The liberal arts background taught me, developed me and encouraged me to view my world from this broader perspective.

Additionally, I work with top-notch faculty. I listen to my colleagues speak in departmental meetings. I hear their delivery, their passion and their articulation. They were and are my communication exemplars. My respect for faculty is profound.

Why is proper etiquette so important?
Etiquette empowers. Etiquette gives edge. Etiquette advances. Knowing what to do, what to say, and how to behave in any given context triggers confidence and ease. We comfortably move from situation to situation, adjusting our appearance and behaviors if necessary to perhaps increase chances of achieving professional objectives.

Power isnít necessarily possession of the corner office or having a name at the top of an organizational chart. Iíd suggest power can be acquired through making a correct introduction (there is a protocol), fulfilling the gracious role of host during a business lunch, or knowing how to gracefully enter and exit a conversation.
The Princeton Review highlighted LisaMarie Luccioni in its "Best 300 Professors" issue.

How has the rise of social media affected etiquette?
Communication is irreversible. Once you write something, say it, post it, blog it, or tweet it, itís on display for public consumption. Some people find themselves in constant ďapologyĒ mode but living life this way cannot be pleasant.    

People form perceptions of us through social media before they even meet us. Somehow that social media impression ďbecomesĒ us when itís only a part of us, if itís even representing us accurately. We must consider if our social media activity is consistent with the image we wish to project.

Whatís up next for you?
I have campus and corporate speaking engagements on the calendar. This summer, I train with an image consultant who has her own studio and is masterful in color and wardrobe. While Iím now working with executive women to build wardrobes, I know what I donít know Ė thatís why I continue to learn. Thatís the liberal arts influence there Ė I must know it all!  

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