238 Results
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Nightline: Exclusivity helps drive the Stanley x Starbucks quencher craze

January 23, 2024

The limited-edition nature of the Stanley x Starbucks quenchers and a fear of missing out seem to be driving the craze that’s exploding across social media, a University of Cincinnati marketing professor told ABC's “Nightline.” Shoppers have waited for hours in line at Target stores to purchase the 40-ounce tumblers, often documenting their experiences on apps such as TikTok. The cups come in a variety of colors, with pink and red Galentine’s Collection models in particular demand.

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USA Today: Why people are going crazy for Stanley x Starbucks quenchers

January 16, 2024

Limited edition products, such as the Stanley x Starbucks quenchers that have taken social media and Target stores by storm, can play to consumers’ psyche, a University of Cincinnati marketing professor told USA Today. By labeling a product as limited edition or exclusive, companies can increase the item’s perceived value, said Joshua Clarkson, PhD, the Arthur Beerman Professor of Marketing in UC’s Carl H. Lindner College of Business.

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Cincy Inno: UC Venture Lab-backed startup debuts at CES

January 11, 2024

University of Cincinnati Venture Lab-backed startup Cooler Keg, which created a portable draft system for beer and other drinks, is making its debut at CES, the world’s largest tech show in Las Vegas, Cincy Inno reported.

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President Pinto named to NAI Class of Fellows

December 15, 2023

Achieving the highest professional distinction awarded solely to inventors, University of Cincinnati President Neville G. Pinto was one of 162 academic inventors named to the National Academy of Inventors’ (NAI) 2023 Class of Fellows.

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UC alumna prepares to release personal styling app

December 14, 2023

Finding the perfect outfit doesn’t need to involve a lot of stress or a shopping spree. Perhaps all you need are the clothes already in your closet — and an app on your phone. RYN is a startup launched by a University of Cincinnati alumna that aims to make fashion more accessible with a virtual closet and personal styling app.

10

WCPO: Strong economy contributes to labor strikes

December 11, 2023

Workers in several industries have gone on strike in 2023, WCPO reported, which a University of Cincinnati economist said can be at least partially attributed to the strength of the labor market.