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Melanie Schefft

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Melanie writes about a variety of campus updates, activities and faculty, staff and student success.

titanimk@ucmail.uc.edu  |  513-556-5213
263 Results
1

What is a pre-accelerator?

March 30, 2023

The University of Cincinnati’s Venture Lab is a mentor-based entrepreneurial support ecosystem designed to provide guidance, support and structure to help early-stage startups move from idea to prototype stage. The goal of a pre-accelerator is to provide intensive guidance, mentorship and resources for budding entrepreneurs so they can establish a strong foundation for growth and attract customers and investors.

2

Five types of people you need to start a business

March 30, 2023

Having a team is a must to run any business successfully. This is especially true when it comes to getting a new venture off the ground. In a recent CB Insights report on why startups fail, not having the right team is near the top of the list. Startups need to build a team that is vision and mission supportive from adding external freelance talent or contractors, to advisory board members, to bringing partners and talent on board.

3

Passion for helping others led to dreams of medical school

March 8, 2023

For two University of Cincinnati medical students, it was the years of undergrad outreach work with helping teens cope with anger and stress using meditation and mindfulness intervention for William Smith, and working as an EMT for Minh Nguyen that led to their passion for helping people in need. Receiving UC's IvaDean Scholarship made financing medical school possible for Smith and Nguyen.

4

Why you may need a social media scheduler

March 7, 2023

With 4.48 billion people using social media platforms, most marketers feel social media has helped them grow their firms. Around 90 % of marketers rely on social media’s value to give their brand much more visibility. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat.

5

Five ways to make your social media posts more appealing

March 6, 2023

Social media is not a website; it is a place for short impactful engagement. Using social networks is a powerful way to advertise your company and highlight how you share the same values with your clients. They're quick, easy and free — plus they can reach thousands of people in seconds. But you must use them well!

6

Weekend hackers invade UC

March 6, 2023

The University of Cincinnati’s 1819 Innovation Hub buzzed with energy over the weekend as around 200 college and high school students from across the Midwest came together to solve problems and create solutions. As part of the 11th annual RevolutionUC hackathon, students from 50 schools convened with industry leaders for a weekend of code, community and self-improvement.

7

Women’s History Month celebrates UC trailblazers

March 1, 2023

The University of Cincinnati's rich history is marked by countless women innovators who have helped shape the future for more than 200 years. In the spirit of Women's History Month and in celebration of this year’s national theme, “Celebrating Women Who Tell Our Stories,” UC highlights powerful advocates and reformers through a series of exciting events throughout March.

8

Leaving a steady job to join the gig economy? Here are three things you should know

February 21, 2023

Almost 5 million workers quit their 9 to 5s during the pandemic and moved into the freelance industry. According to recent statistics, the global freelance market has an approximate value of $1.5 trillion, which means there is a market for you as a freelancer, regardless of your industry. Discover innovative ways to build freelance success.

9

Is it a business opportunity or just a good idea? Here’s how you can tell

February 21, 2023

A good idea is just that — an idea. But if it’s a great idea it will make money, solve problems, have viable markets and offer goods at prices consumers are willing to pay. So, if your new service or product fulfills a need or fills a void, check out how willing people will be to pay for your idea. Start by conducting market research.

10

Writing a business plan

Business plans are the foundation of your business. Good plans will guide you through each stage, from starting and managing to becoming a roadmap for how to structure and grow your enterprise. While there’s no right or wrong way to write a business plan, it is important that your plan meets your needs. Most business plans are either traditional or lean startups. Each has four key elements of both formats.