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Melanie Schefft

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Melanie writes about a variety of campus updates, activities and faculty, staff and student success.

titanimk@ucmail.uc.edu  |  513-556-5213
263 Results
2

Keys to creative entrepreneurial success

August 16, 2023

Held in July, the groundbreaking Creative Entrepreneurialism Lecture Series panel discussion brought together four women who have leveraged their creative education and careers into successful entrepreneurial ventures: Amy Tuttle, executive director at WordPlay Cincy; Sheryl Woodhouse, COO of Woodhouse & Co.; Jessica Hemmer, P&G Baby Care global design manager; and Stevi Carr, founder and CEO of WISe Wellness Guild.

3

Young alum pays it forward

July 5, 2023

In the world of college scholarships, talented international students often find themselves sifting through lists of awards and endowments, only to find they are ineligible for most financial grants without a U.S. citizenship. One international DAAP grad, Saakshi Terway, turned these negatives into a positive pathway for others by starting a scholarship fund for international students who face similar financial barriers.

4

Which is better: in-person or virtual business meetings?

June 20, 2023

After the rise of remote working, businesses everywhere are continuing to take advantage of digital technology to hold virtual meetings. But is the convenience of tuning in virtually worth the benefit over being there in person? UC's 1819 Innovation Hub business experts weigh in.

5

6 UC business development services every aspiring entrepreneur needs

June 14, 2023

Want to launch a winning business right here in Cincinnati? Thanks to the services available through the University of Cincinnati’s 1819 Innovation Hub, you don’t have to do it alone. As the front door to UC, the hub connects small business owners, entrepreneurs and innovators to services that will help turn your venture into the next big thing.

6

Image generator tools can boost brand appeal within minutes

May 12, 2023

Your promising new business is off and running. But, how do you let the world know what it can do without spending a fortune on brand designers? New AI image generator programs are changing the trajectory of business success — young and old — like never before.

7

UC inspires Earth Day innovation all year long

April 21, 2023

As the world honors the 53rd celebration of Earth Day on April 22, the University of Cincinnati racks up sustainability recognition on a national level. Eco-friendly campus building boasts 15 LEED silver or Gold certification, green spaces, recycling efforts, living walls and sustainability programs and pedagogy are woven throughout every academic program across the university.

8

Quarterly tax rules for small businesses

April 19, 2023

If you earned income as a new startup, young business or as a freelancer, you may need to pay estimated quarterly taxes — taxes paid to the IRS throughout the year on earnings that are not subject to federal tax withholding. This includes self-employment or freelance earnings, or non-wage income you earned on the side such as dividends, realized capital gains or prizes. Check out ways to stay on top of quarterly taxes.

9

UC hosts inaugural pharmacotherapy, personalized health care conference

April 11, 2023

Patient care and individual well-being are increasingly guided by personalized information integrated from genetic factors, environmental exposure and nutritional status — these and many more topics were covered during the University of Cincinnati's James L. Winkle College of Pharmacy's inaugural Pharmaceutical/Cosmetic Science, Pharmacotherapy and Personalized Healthcare conference in early April.

10

How to build a brand

April 10, 2023

Building a brand is a challenging task with or without a big advertising budget. It is possible, however, if you are focused, thoughtful and organized in your approach. To facilitate building a brand, it is essential to link your product/service with the value proposition you offer. To jump-start the brand-building process, read the following five tips.